Removal of incentivized downloads means a scramble for some publishers

Posted April 19, 2011 by | Filed under: Best Practices, iOS News

I’ve long believed that incentivized downloads were unhealthy for the iOS ecosystem. Although they have generated a considerable amount of revenue for publishers (which we like, of course), it does so at a great cost …

We are hiring for some new roles

Posted April 18, 2011 by | Filed under: Product Updates, Team Updates

We just posted a couple of new job descriptions on the MoPub jobs page. We’re adding two new positions based here in San Francisco: Product Marketing Manager Product Specialist / Technical Account Manager Check them …

VentureBeat guest post: how “mobile ads 2.0″ will let you take control of your monetization

Posted April 18, 2011 by | Filed under: Best Practices, Product Updates

I wrote a guest post for the VentureBeat Mobile Summit series of articles on driving new innovation in mobile. Check it out: How “mobile ads 2.0″ will let you take control of your monetization Thanks …

How to handle your account being shut down by AdMob

Posted April 7, 2011 by | Filed under: Best Practices

We’ve been hearing quite a bit today about some “mass deactivations” of publishers and advertisers by AdMob. Understandably, there are quite a few angry blog posts and tweets: http://mobilemarketinglessons.blogspot.com/2011/04/admob-account-disabled-after-years-of.html http://nolovelust.com/post/Today-Admob-closed-my-publisher-account-after-couple-of-years.aspx http://news.ycombinator.com/item?id=2418775 http://twitter.com/#!/bfolder/statuses/55552573087817728 I don’t want …

Ad Network SDK woes

Posted April 1, 2011 by | Filed under: Android News, Best Practices, iOS News

“F*** it. I’ve had enough messing about with SDKs. Taking code in and out. Blah blah blah.” – Steven, BenderApp Recently Google and AdMob launched their combined SDK, one of the first steps of a …