Since we published our client library update late last night to handle a post-UDID world, we got some more information from the ecosystem about what’s really going on given the swirling rumors of rejections connected …
This weekend, TechCrunch reported that mobile apps using a device’s UDID (unique device identifier) were being rejected from the Apple AppStore. Due to this uncertainty, many publishers are wondering what identifier they should send to …
By now, many of you have probably already met or spoken with Caitlin McGovern, our first Account Manager in the New York office and an integral part of what makes publishers say things like, “Your …
We released a study today on mobile gamers with one of our premier gaming partners, Miniclip, with some surprising results. The most compelling finding was that 44 percent of gamers actually play mobile games on …