Today, we released the first piece of data that quantifies the significance of conversion tracking for app publishers revenues, based on the usage of the unique device identifier (UDID). The reason the UDID matters is that …
Today, we released the first piece of data that quantifies the significance of conversion tracking for app publishers revenues, based on the usage of the unique device identifier (UDID). The reason the UDID matters is that …
Yes, that just happened. I just quoted Top Gun. But Maverick’s words ring as true today at MoPub as they did in 1986 for teenagers with acid-washed jeans. We’re in the midst of rolling out …
As we’ve grown to become the world’s largest ad server for smartphone apps, we’ve continued to look for ways to add value for our publishers – both by having the best possible product and beyond. …
As conference season rounds third base, we’re ready to welcome spring with the always-compelling ad:tech San Francisco conference. This semiannual event (SF and NYC) has become a landmark in digital advertising largely due to the …