I have often had publishers tell me, “What is MoPub Marketplace? Is there a reason why I should enable it?” MoPub Marketplace is our real-time bidding exchange, which gives publishers access to an additional revenue …
In the nine months since we launched MoPub Marketplace, we’ve enabled tens of billions of impressions to flow from advertisers and DSPs to publishers, accounting for millions of dollars in additional ad revenue for publishers. …
The first installment of the MoPub Best Practices series covers the common question of why updating ad network CPMs is important for network mediation. MoPub’s ad server prioritizes campaigns by eCPM, allowing us to give …
From our weekly publisher calls to the most recent conferences in New York and London, we’ve increasingly heard our publisher partners ask, “What’s the best way to do X? How do others do Y?” While …
Yesterday, we joined over two hundred publishers at the Admonsters Ops London conference, held at the Royal College of Surgeons in central London, where Jim presented alongside the former Managing Director of AdMob Europe. As …