iPad mini launches – how will your monetization be affected?
Apple promised they had a “little more to show” and earlier today, they delivered. The iPad mini has been unveiled but the rumors didn’t leave much room for shock. With an increasingly crowded tablet market, everything from the Google Nexus 7 to the Samsung Galaxy S was indirectly referenced in Schiller’s presentation. While most of the specs are as expected, it’s clear that Apple has invested more time thinking about its competitors with this release than in the past – particularly given its stepped-down processor, screen resolution, and $329 starting price. If history is any indication, we expect that the mini will help the already rapidly expanding tablet market grow even faster.
Most important, the in-app advertising experience on the mini will be the same as on the iPad, thanks to the same 1024 x 768 display that we have become accustomed to. That means that MoPub publishers can rest assured that displaying ads in the iPad mini doesn’t require any updates or changes – just get users on board and you can start trafficking new orders.
Other great changes that we’re excited about include a 7.9 inch screen and a 5 megapixel camera. There is also of course the much discussed thinner form factor and its significantly lighter weight at 0.68 lbs – making it lighter than both the Google Nexus 7 and Kindle Fire HD.
We’re excited to see the market response to iPad mini when the wifi version becomes available on November 2nd. What do you think about the mini? Will you be pre-ordering it this Friday and/or buying an iPad 4? Comment and let us know.
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