Announcing the release of MoPub’s publisher reporting API

Posted November 7, 2016 by | Filed under: Feature, Homepage Feature, Product Updates, Publishers Feature

We’re delighted to announce that mobile app publishers can now access data for direct sales, ad networks, and MoPub Marketplace through MoPub’s Publisher Reporting API. Reporting is essential to monitoring and optimizing your monetization strategy. …

Introducing Rewarded Video on MoPub Marketplace

We’re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly serve rewarded campaigns through the …

Global Mobile Programmatic Trends Report: Four years of growth and new opportunities for buyers

Posted August 31, 2016 by | Filed under: MoPub Marketplace Reports

This quarter’s report marks the four year anniversary of our Mobile Programmatic Trends Report (find our first report here). Since that time, the landscape for in-app mobile advertising, particularly through real-time bidding exchanges like MoPub …

Rewarded video: Three tips for success

Posted July 25, 2016 by | Filed under: Best Practices, Events and Conferences, Industry Perspectives

What should publishers know to maximize rewarded video success? Last week, MoPub hosted a session on rewarded video at Casual Connect featuring MoPub product expert Boris Logvinskiy, product marketing lead Elain Szu, and Magmic’s Jonathan …

A summary of supply quality trends in mobile programmatic

In our recent whitepaper series on the state of supply quality, we investigated three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are …

State of Supply Quality in Mobile Programmatic | Part III: Ad Blocking

In the third and final part of our three-part series on the state of supply quality in mobile programmatic, we explain the state of ad blocking and how it impacts the mobile advertising ecosystem. Check …

State of Supply Quality in Mobile Programmatic | Part II: Viewability

Posted June 30, 2016 by | Filed under: Demand Partner News, Homepage Feature, Industry Perspectives

We’re excited to continue our series on the state of supply quality in mobile programmatic. In Part I of our series, we focused on the state of mobile ad fraud. This week, we turn our attention …

Miniclip doubles CPMs using playable ads

We’ve seen increasingly strong publisher revenue from playable ads and rising popularity among advertisers for this emerging ad format in recent months. Playable ads offer an interactive way for consumers to engage with an advertiser, …

State of Supply Quality in Mobile Programmatic | Part I: Fraud

We are pleased to release the first section of a whitepaper series that seeks to explain how fraud, viewability, and ad blocking are impacting the mobile advertising ecosystem today — to help marketers with more …

Ubisoft doubles user LTVs using rewarded video

One of our goals at MoPub is to facilitate knowledge sharing between our clients to help you drive better results. Rewarded video ads are one of the most talked about topics among both publishers and advertisers recently because …