MoPub Blog / Kira Roytburg

Buyers: For Holiday Success, Be Sure to Diversify

Monday, November 28, 2016 | by: Kira Roytburg

The holiday season is here, and it can be a make-or-break time of year for digital marketers and demand-side partners. Last year’s holiday season was huge, with Cyber Monday as the biggest on... read more

Retailers are shifting to programmatic mobile advertising to reach back to school shoppers this year

Monday, August 29, 2016 | by: Kira Roytburg

Per the most recent US census, there are about 50 million children between ages 6 and 17 in the United States[1]. Fifty million kids and their families are participating in the so-called Back t... read more

Maximize your holiday marketing: Q4 doesn’t end on Dec. 25

Thursday, December 17, 2015 | by: Kira Roytburg

Everyone knows that the Q4 holiday season is a busy time for marketers—but the focus is often solely on the shopping that occurs before the December holidays. Savvy mobile m... read more

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