Buyers: For Holiday Success, Be Sure to Diversify

Posted November 28, 2016 by | Filed under: Best Practices, Feature, Industry Perspectives

The holiday season is here, and it can be a make-or-break time of year for digital marketers and demand-side partners. Last year’s holiday season was huge, with Cyber Monday as the biggest online sales day …

Retailers are shifting to programmatic mobile advertising to reach back to school shoppers this year

Posted August 29, 2016 by | Filed under: Industry Perspectives

Per the most recent US census, there are about 50 million children between ages 6 and 17 in the United States[1]. Fifty million kids and their families are participating in the so-called Back to School …

Maximize your holiday marketing: Q4 doesn’t end on Dec. 25

Posted December 17, 2015 by | Filed under: Best Practices, Feature, Industry Perspectives

Everyone knows that the Q4 holiday season is a busy time for marketers—but the focus is often solely on the shopping that occurs before the December holidays. Savvy mobile marketers should take into account that …