Partner Spotlight: Match Group’s James Peng

Posted November 29, 2016 by | Filed under: Best Practices, Industry Perspectives

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we interview James Peng, Head of …

Ad Monetization & In-App Purchase: Two Worlds Converge

In-app purchases and in-app ads have traditionally been two very different monetizations strategies for publishers — but they’re starting to converge, especially for gaming apps. Last week, Noam Yasour, MoPub’s Managing Director UK, presented a …

MoPub at Programmatic I/O: Native Ads Best Practices

Posted November 3, 2016 by | Filed under: Best Practices, Events and Conferences

MoPub’s Director of Professional Services, Casie Attardi, took the stage at AdExchanger’s Programmatic I/O conference in New York City on October 26, 2016 to share best practices for mobile programmatic native ads. Read on for …

Publisher Partner Spotlight: Miniclip’s Pieter Kooyman

Posted October 26, 2016 by | Filed under: Industry Perspectives

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we interview Pieter Kooyman, Director …

Partner Spotlight: Cadreon’s Krish Sailam

Posted October 4, 2016 by | Filed under: Industry Perspectives

Partner Spotlight is a new series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we interview Krish Sailam, …