Publisher Tips for Maximum Monetization in Q4

The holiday season is coming. How should publishers prepare to approach this opportunity in the most lucrative way? For the last several years, we’ve seen increases in mobile programmatic spend during Q4, especially around the …

The Fastmind grows audience, revenue, and user experience with Fabric

Posted September 27, 2016 by | Filed under: Case Studies

Today we’re proud to share the success of one of our valued publisher partners, The Fastmind that has been using Fabric, Twitter’s mobile development platform, to grow and monetize their business. By working with three …

Introducing Inventory Segments for Demand Partners

Posted September 21, 2016 by | Filed under: Demand Partner News, Product Updates

This week, we are excited to roll out enhancements to the MoPub Demand Platform to give demand-side partners even more control over the inventory they receive. Our partners are now able to create Inventory Segments, …

Customize the MoPub SDK for only the formats you use

Posted September 15, 2016 by | Filed under: Feature, Homepage Feature, Publishers Feature

When evaluating SDK solutions, size is an important factor to consider because of a 100MB size limit for both iOS and Android apps. This is especially important for publishers whose core audience is in the …

Global Mobile Programmatic Trends Report: Four years of growth and new opportunities for buyers

Posted August 31, 2016 by | Filed under: MoPub Marketplace Reports

This quarter’s report marks the four year anniversary of our Mobile Programmatic Trends Report (find our first report here). Since that time, the landscape for in-app mobile advertising, particularly through real-time bidding exchanges like MoPub …

Retailers are shifting to programmatic mobile advertising to reach back to school shoppers this year

Posted August 29, 2016 by | Filed under: Industry Perspectives

Per the most recent US census, there are about 50 million children between ages 6 and 17 in the United States[1]. Fifty million kids and their families are participating in the so-called Back to School …

From apps to riches: making it big as a small developer

Posted August 25, 2016 by | Filed under: Publishers Feature

Here at MoPub, we have the privilege of helping app developers of all sizes build successful monetization strategies. We work with many of the largest publishers in the business — but we also work with …

Mobile Programmatic: A Marketer’s Guide

For marketers who aren’t familiar with programmatic advertising, it can be a scary world: it’s relatively new, there are a lot of different players (and acronyms), and myths abound. That’s why we’ve created a guide …

Choosing the right ad formats for your app

Posted August 9, 2016 by | Filed under: Best Practices, Case Studies, Publishers Feature

Publishers turn to different ad formats to help effectively monetize their apps, but it’s not always clear which ones will bring the right balance of ad revenue, retention, and app engagement. When it comes to …

Mobile Programmatic in Asia-Pacific: The Time is Now

Posted July 27, 2016 by | Filed under: Feature, Homepage Feature, Industry Perspectives

Mobile programmatic advertising has been relatively slow to develop in the Asia-Pacific (APAC) region — especially compared to the United States, where more than $14.8B mobile ad dollars are expected to be transacted programmatically this …