Partner Spotlight: Match Group’s James Peng

Posted November 29, 2016 by | Filed under: Best Practices, Industry Perspectives

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we interview James Peng, Head of …

Buyers: For Holiday Success, Be Sure to Diversify

Posted November 28, 2016 by | Filed under: Best Practices, Feature, Industry Perspectives

The holiday season is here, and it can be a make-or-break time of year for digital marketers and demand-side partners. Last year’s holiday season was huge, with Cyber Monday as the biggest online sales day …

Ad Monetization & In-App Purchase: Two Worlds Converge

In-app purchases and in-app ads have traditionally been two very different monetizations strategies for publishers — but they’re starting to converge, especially for gaming apps. Last week, Noam Yasour, MoPub’s Managing Director UK, presented a …

MoPub at Programmatic I/O: Native Ads Best Practices

Posted November 3, 2016 by | Filed under: Best Practices, Events and Conferences

MoPub’s Director of Professional Services, Casie Attardi, took the stage at AdExchanger’s Programmatic I/O conference in New York City on October 26, 2016 to share best practices for mobile programmatic native ads. Read on for …

Publisher Tips for Maximum Monetization in Q4

The holiday season is coming. How should publishers prepare to approach this opportunity in the most lucrative way? For the last several years, we’ve seen increases in mobile programmatic spend during Q4, especially around the …

Mobile Programmatic: A Marketer’s Guide

For marketers who aren’t familiar with programmatic advertising, it can be a scary world: it’s relatively new, there are a lot of different players (and acronyms), and myths abound. That’s why we’ve created a guide …

Choosing the right ad formats for your app

Posted August 9, 2016 by | Filed under: Best Practices, Case Studies, Publishers Feature

Publishers turn to different ad formats to help effectively monetize their apps, but it’s not always clear which ones will bring the right balance of ad revenue, retention, and app engagement. When it comes to …

Rewarded video: Three tips for success

Posted July 25, 2016 by | Filed under: Best Practices, Events and Conferences, Industry Perspectives

What should publishers know to maximize rewarded video success? Last week, MoPub hosted a session on rewarded video at Casual Connect featuring MoPub product expert Boris Logvinskiy, product marketing lead Elain Szu, and Magmic’s Jonathan …

Three important questions about ad network mediation for publishers

We’re excited to release a new report that brings insights from the MoPub platform to help publishers better navigate the monetization journey. This report offers a data-driven perspective to help publishers drive more value from …

The rise of premium programmatic with social and gaming publishers

Posted April 21, 2016 by | Filed under: Best Practices, Feature, Industry Perspectives

Premium programmatic is rapidly growing, and it’s making a particular impact in social and gaming verticals. At the close of 2015, we saw a strong uptick in performance metrics for inventory in these verticals. Let’s …