Case Study: Halfbrick
The MoPub team is “bananas” for Fruit Ninja! Based in Australia, Halfbrick was an early winner in the iOS AppStore with their classic fruit slicing game. They’ve recently followed up with “Fish Out of Water,” …
Case Study: theScore
MoPub is fortunate to have partnerships with amazing publishers and developers. Today, we are pleased to feature one of those amazing publishers, theScore. Based in Toronto, Canada, theScore’s mission is to provide a full digital service …
Reduce Integration Time with Bundled SDKs
A big part of making app monetization less painful is the integration process. We’ve always been dedicated to making integration and mediation for major ad networks like AdMob, Millennial, and iAd as easy as possible. …
MoPub Reports: Get the data you need easily and accurately
If you are running a mobile app business, chances are you are frequently slicing and dicing your revenue and impression data to understand its performance at a hyper-granular level. Collecting this data, however, can turn …
Case Study: Resignation Media (theCHIVE)
Here at MoPub, we are very fortunate to have such incredible partners and clients. Today we highlight a very important partner of ours: Resignation Media and their app, theCHIVE. Resignation Media is family owned and …
Interstitials: What you could be missing
If you haven’t been using interstitials in your apps, you could be missing out on a key revenue source and a great way to cross-promote your apps, without hurting your user experience. Interstitials offer a …
New ad serving features: Day Part Targeting and more
We’ve recently enhanced our core ad serving capabilities with a few new features to give you more flexibility and control over when ads are shown and their duration for all your line items – from …
Announcing New Throttling Capabilities
Here at MoPub, the Demand Team’s main mission is to provide rigorous product innovation and development, while being responsive to our partners’ feedback and needs. Therefore, we are pleased to announce the launch of several …
Now Is The Perfect Time for Testing New Mobile Partners – January 2013 Outperforms October 2012
One topic we frequently discuss with publishers is the process of testing a new monetization partner. At our LA Monthly Meetup last month, several developers asked if it was better to wait until later in …
Best Practices: Optimize your international revenue
Publishers with lots of international traffic can sometimes miss out on potential revenue by using a single eCPM across all countries for an ad network. While setting an average eCPM makes sense when most of …