theScore App

Case Study: theScore

MoPub wouldn’t nearly be what we are without the amazing partnerships we have with publishers and developers. Today, we are pleased to feature an publisher on our platform, theScore. Based in Toronto, Canada, theScore’s mission …

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Case Study: Resignation Media (theCHIVE)

Here at MoPub, we are very fortunate to have such incredible partners and clients. Today we highlight a very important partner of ours: Resignation Media and their app, theCHIVE. Resignation Media is family owned and …

Joint study with Miniclip: 44 percent of gamers play “mobile games” on the couch

Posted March 20, 2012 by | Filed under: Case Studies, Industry Perspectives

We released a study today on mobile gamers with one of our premier gaming partners, Miniclip, with some surprising results. The most compelling finding was that 44 percent of gamers actually play mobile games on …

Our new partnership with ngmoco

Posted December 6, 2011 by | Filed under: Case Studies, Product Updates

MoPub has always been about providing publishers with a scalable, platform-based approach to mobile advertising. We’ve been working with gaming publishers since the early days of the platform. From fundamental platform features like interstitial ad …

How to Optimize Your Mobile Ads (Part 2 of 3)

Posted October 12, 2011 by | Filed under: Best Practices, Case Studies

We’re excited to continue our ‘How to Optimize Your Mobile Ads’ series with Part II this week.  As we mentioned in Part I (where we covered optimal strategies for ad networks), we’ve learned a few …

Video Ads: What you might be missing out on!

Posted October 5, 2011 by | Filed under: Best Practices, Case Studies

Here at MoPub, we like to provide our publishers with the tools to serve their advertisers’ needs. Recently, we’ve noticed a big increase in demand for video advertising in apps. And just like in the …

Case Study: Cloud Print

Posted March 23, 2011 by | Filed under: Android News, Case Studies

We’re happy to welcome Cloud Print to the MoPub family!  Cloud Print is an Android application that allows its 20,000 users to print from their Android devices to any printer set up with Google Cloud …

Case study: Gaia GPS

Posted November 21, 2010 by | Filed under: Case Studies

As the MoPub team looks to help more mobile app publishers effectively monetize their products, we wanted to turn our attention to one of our first beta testers.  Andrew Johnson of TrailBehind, Inc. was looking …