MoPub Blog / Case Studies

Ad Monetization & In-App Purchase: Two Worlds Converge

Wednesday, November 09, 2016 | by: Natalie Breitbach

In-app purchases and in-app ads have traditionally been two very different monetizations strategies for publishers — but they’re starting to converge, especially for gaming apps. Last week, Noam... read more

The Fastmind grows audience, revenue, and user experience with Fabric

Tuesday, September 27, 2016 | by: Elena Elfimova

Today we’re proud to share the success of one of our valued publisher partners, The Fastmind that has been using Fabric, Twitter’s mobile development platform, to grow and monetize their busi... read more

Choosing the right ad formats for your app

Tuesday, August 09, 2016 | by: Elena Elfimova

Publishers turn to different ad formats to help effectively monetize their apps, but it’s not always clear which ones will bring the right balance of ad revenue, retention, and app engagement... read more

Miniclip doubles CPMs using playable ads

Wednesday, June 29, 2016 | by: Elain Szu

We’ve seen increasingly strong publisher revenue from playable ads and rising popularity among advertisers for this emerging ad format in recent months. Playable ads offer an interac... read more

Shapely fashion app drives 400% increase in app installs with video ads on MoPub

Wednesday, June 01, 2016 | by: Jeff Cunning

We’re pleased to share great campaign results of fashion app Shapely, which recently saw success with video ads on MoPub. Shapely wanted to acquire users at scale who had high lifetime value — ... read more

Three important questions about ad network mediation for publishers

Tuesday, May 24, 2016 | by: Elena Elfimova

We’re excited to release a new report that brings insights from the MoPub platform to help publishers better navigate the monetization journey. This report offers a data-driven perspective to... read more

Global Mobile Programmatic Trends Report: Mobile programmatic — from emergent to established

Thursday, May 19, 2016 | by: Jeff Cunning

We’re pleased to publish the latest Global Mobile Programmatic Trends Report , a quarterly update that takes an in-depth look at trends in monetization and ad performance acros... read more

Major automotive brand drives 150,000+ dealership visits in two months with native ads

Wednesday, April 06, 2016 | by: Jeff Cunning

We’re pleased to share the great results a major automotive brand saw recently with native ads on MoPub. With a goal of driving a targeted consumer audience to local dealerships, the auto brand... read more

Ubisoft doubles user LTVs using rewarded video

Thursday, March 17, 2016 | by: Elain Szu

One of our goals at MoPub is to facilitate knowledge sharing between our clients to help you drive better results. Rewarded video ads are one of the most talked about topics among both publishe... read more

Partner success with OpenRTB 2.3

Wednesday, February 10, 2016 | by: Jeff Cunning

Since we released our OpenRTB 2.3 spec last November, we’ve seen partners excited to take advantage of great new features from MoPub, as well as gain efficiencies from the latest standards in t... read more

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