Ad Monetization & In-App Purchase: Two Worlds Converge

In-app purchases and in-app ads have traditionally been two very different monetizations strategies for publishers — but they’re starting to converge, especially for gaming apps. Last week, Noam Yasour, MoPub’s Managing Director UK, presented a …

The Fastmind grows audience, revenue, and user experience with Fabric

Posted September 27, 2016 by | Filed under: Case Studies

Today we’re proud to share the success of one of our valued publisher partners, The Fastmind that has been using Fabric, Twitter’s mobile development platform, to grow and monetize their business. By working with three …

Choosing the right ad formats for your app

Posted August 9, 2016 by | Filed under: Best Practices, Case Studies, Publishers Feature

Publishers turn to different ad formats to help effectively monetize their apps, but it’s not always clear which ones will bring the right balance of ad revenue, retention, and app engagement. When it comes to …

Miniclip doubles CPMs using playable ads

We’ve seen increasingly strong publisher revenue from playable ads and rising popularity among advertisers for this emerging ad format in recent months. Playable ads offer an interactive way for consumers to engage with an advertiser, …

Shapely fashion app drives 400% increase in app installs with video ads on MoPub

Posted June 1, 2016 by | Filed under: Case Studies, Demand Partner News

We’re pleased to share great campaign results of fashion app Shapely, which recently saw success with video ads on MoPub. Shapely wanted to acquire users at scale who had high lifetime value — a metric …

Three important questions about ad network mediation for publishers

We’re excited to release a new report that brings insights from the MoPub platform to help publishers better navigate the monetization journey. This report offers a data-driven perspective to help publishers drive more value from …

Global Mobile Programmatic Trends Report: Mobile programmatic — from emergent to established

We’re pleased to publish the latest Global Mobile Programmatic Trends Report, a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile in-app programmatic ecosystem. The report reflects …

Major automotive brand drives 150,000+ dealership visits in two months with native ads

Posted April 6, 2016 by | Filed under: Case Studies, Demand Partner News, Feature, Partner News

We’re pleased to share the great results a major automotive brand saw recently with native ads on MoPub. With a goal of driving a targeted consumer audience to local dealerships, the auto brand worked with …

Ubisoft doubles user LTVs using rewarded video

One of our goals at MoPub is to facilitate knowledge sharing between our clients to help you drive better results. Rewarded video ads are one of the most talked about topics among both publishers and advertisers recently because …

Partner success with OpenRTB 2.3

Posted February 10, 2016 by | Filed under: Best Practices, Case Studies, Demand Partner News

Since we released our OpenRTB 2.3 spec last November, we’ve seen partners excited to take advantage of great new features from MoPub, as well as gain efficiencies from the latest standards in the industry. Integrating …