Miniclip doubles CPMs using playable ads

We’ve seen increasingly strong publisher revenue from playable ads and rising popularity among advertisers for this emerging ad format in recent months. Playable ads offer an interactive way for consumers to engage with an advertiser, …

Best Practices for Excellence in Client Service: Five ways we make client service a priority

Posted April 7, 2016 by | Filed under: Best Practices, Customer Appreciation

Programmatic advertising can feel impersonal in nature; after all, it enables ad buying using technology rather than face-to-face negotiation. But it would be a mistake to think that companies that focus on programmatic, like MoPub, …

Ubisoft doubles user LTVs using rewarded video

One of our goals at MoPub is to facilitate knowledge sharing between our clients to help you drive better results. Rewarded video ads are one of the most talked about topics among both publishers and advertisers recently because …

Five years of shared success

Posted September 29, 2015 by | Filed under: Company News, Customer Appreciation, Publishers Feature

This month, we’re excited to celebrate the five year anniversary of MoPub. We want to commemorate this major milestone by thanking our valued publishers and partners, all of whom have been instrumental to getting us …

How our customers make MoPub better

Posted August 19, 2015 by | Filed under: Company News, Customer Appreciation

As a leading mobile ad server and programmatic exchange, building innovative features is a priority for us. And to deliver useful customer service, we want it to be extremely easy for our partners to share …

Etermax shows brands have finally embraced apps

Posted February 5, 2015 by | Filed under: Case Studies, Customer Appreciation

Trivia Crack provides compelling evidence that brand advertisers have (finally) embraced apps. Today, we’re delighted to have a guest post from MoPub client, Simón Selva, COO at Etermax S.A.  Etermax, a leading developer for top games like Trivia Crack, Aworded, …

Mobile First 2013 Recap

Posted November 21, 2013 by | Filed under: Company News, Customer Appreciation, Events and Conferences

If you haven’t heard, our Mobile First conference occurred during ad:tech NY on November 5, 2013. Over 400 mobile industry executives attended our sold out show. Our agenda was packed with experts in the mobile …

Case Study: Halfbrick

The MoPub team is “bananas” for Fruit Ninja! Based in Australia, Halfbrick was an early winner in the iOS AppStore with their classic fruit slicing game. They’ve recently followed up with “Fish Out of Water,” …

Case Study: theScore

MoPub is fortunate to have partnerships with amazing publishers and developers. Today, we are pleased to feature one of those amazing publishers, theScore. Based in Toronto, Canada, theScore’s mission is to provide a full digital service …

Case Study: Resignation Media (theCHIVE)

Here at MoPub, we are very fortunate to have such incredible partners and clients. Today we highlight a very important partner of ours: Resignation Media and their app, theCHIVE. Resignation Media is family owned and …