MoPub and adsquare partner for mobile audiences

Posted December 19, 2016 by | Filed under: Demand Partner News, Feature, Homepage Feature, Partner News

We’re pleased to share that MoPub is partnering with adsquare, a leading mobile data exchange. Marketers can now create and access unique audiences at scale on the industry’s leading in-app exchange, through a combination of …

Introducing Rewarded Video on MoPub Marketplace

We’re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly serve rewarded campaigns through the …

Introducing Inventory Segments for Demand Partners

Posted September 21, 2016 by | Filed under: Demand Partner News, Product Updates

This week, we are excited to roll out enhancements to the MoPub Demand Platform to give demand-side partners even more control over the inventory they receive. Our partners are now able to create Inventory Segments, …

A summary of supply quality trends in mobile programmatic

In our recent whitepaper series on the state of supply quality, we investigated three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are …

State of Supply Quality in Mobile Programmatic | Part III: Ad Blocking

In the third and final part of our three-part series on the state of supply quality in mobile programmatic, we explain the state of ad blocking and how it impacts the mobile advertising ecosystem. Check …

State of Supply Quality in Mobile Programmatic | Part II: Viewability

Posted June 30, 2016 by | Filed under: Demand Partner News, Homepage Feature, Industry Perspectives

We’re excited to continue our series on the state of supply quality in mobile programmatic. In Part I of our series, we focused on the state of mobile ad fraud. This week, we turn our attention …

State of Supply Quality in Mobile Programmatic | Part I: Fraud

We are pleased to release the first section of a whitepaper series that seeks to explain how fraud, viewability, and ad blocking are impacting the mobile advertising ecosystem today — to help marketers with more …

MoPub and Forensiq: partnering together to fight fraud in mobile in-app advertising

We are pleased to announce our partnership with Forensiq (@Forensiq), an industry-leading platform for ad fraud detection. Our partnership seeks to heighten supply quality across the more than 45,000 mobile apps and over 450 billion …

Shapely fashion app drives 400% increase in app installs with video ads on MoPub

Posted June 1, 2016 by | Filed under: Case Studies, Demand Partner News

We’re pleased to share great campaign results of fashion app Shapely, which recently saw success with video ads on MoPub. Shapely wanted to acquire users at scale who had high lifetime value — a metric …

Global Mobile Programmatic Trends Report: Mobile programmatic — from emergent to established

We’re pleased to publish the latest Global Mobile Programmatic Trends Report, a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile in-app programmatic ecosystem. The report reflects …