MoPub and adsquare partner for mobile audiences

Posted December 19, 2016 by | Filed under: Demand Partner News, Feature, Homepage Feature, Partner News

We’re pleased to share that MoPub is partnering with adsquare, a leading mobile data exchange. Marketers can now create and access unique audiences at scale on the industry’s leading in-app exchange, through a combination of …

Announcing the release of MoPub’s publisher reporting API

Posted November 7, 2016 by | Filed under: Feature, Homepage Feature, Product Updates, Publishers Feature

We’re delighted to announce that mobile app publishers can now access data for direct sales, ad networks, and MoPub Marketplace through MoPub’s Publisher Reporting API. Reporting is essential to monitoring and optimizing your monetization strategy. …

Introducing Rewarded Video on MoPub Marketplace

We’re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly serve rewarded campaigns through the …

Customize the MoPub SDK for only the formats you use

Posted September 15, 2016 by | Filed under: Feature, Homepage Feature, Publishers Feature

When evaluating SDK solutions, size is an important factor to consider because of a 100MB size limit for both iOS and Android apps. This is especially important for publishers whose core audience is in the …

Mobile Programmatic: A Marketer’s Guide

For marketers who aren’t familiar with programmatic advertising, it can be a scary world: it’s relatively new, there are a lot of different players (and acronyms), and myths abound. That’s why we’ve created a guide …

Mobile Programmatic in Asia-Pacific: The Time is Now

Posted July 27, 2016 by | Filed under: Feature, Homepage Feature, Industry Perspectives

Mobile programmatic advertising has been relatively slow to develop in the Asia-Pacific (APAC) region — especially compared to the United States, where more than $14.8B mobile ad dollars are expected to be transacted programmatically this …

Going for the win at the big summer games

Posted July 26, 2016 by | Filed under: Feature, Homepage Feature, Industry Perspectives

Next month, thousands of athletes from 206 countries will take part in the summer Olympic Games in Rio De Janeiro, Brazil. As the games kick off, the world’s digital publishers and advertisers will have a …

A summary of supply quality trends in mobile programmatic

In our recent whitepaper series on the state of supply quality, we investigated three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are …

State of Supply Quality in Mobile Programmatic | Part III: Ad Blocking

In the third and final part of our three-part series on the state of supply quality in mobile programmatic, we explain the state of ad blocking and how it impacts the mobile advertising ecosystem. Check …

State of Supply Quality in Mobile Programmatic | Part II: Viewability

Posted June 30, 2016 by | Filed under: Demand Partner News, Homepage Feature, Industry Perspectives

We’re excited to continue our series on the state of supply quality in mobile programmatic. In Part I of our series, we focused on the state of mobile ad fraud. This week, we turn our attention …