MoPub Blog / Homepage Feature

MoPub and adsquare partner for mobile audiences

Monday, December 19, 2016 | by: Meridith Miller

We’re pleased to share that MoPub is partnering with adsquare , a leading mobile data exchange. Marketers can now create and access unique audiences at scale on the industry’s leading in-ap... read more

Announcing the release of MoPub’s publisher reporting API

Monday, November 07, 2016 | by: Elain Szu

We’re delighted to announce that mobile app publishers can now access data for direct sales, ad networks, and MoPub Marketplace through MoPub’s Publisher Reporting API. Reporting is ... read more

Introducing Rewarded Video on MoPub Marketplace

Tuesday, October 25, 2016 | by: Elain Szu

We’re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly... read more

Customize the MoPub SDK for only the formats you use

Thursday, September 15, 2016 | by: Elena Elfimova

When evaluating SDK solutions, size is an important factor to consider because of a 100MB size limit for both iOS and Android apps. This is especially important for publishers whose core audien... read more

Mobile Programmatic: A Marketer’s Guide

Wednesday, August 24, 2016 | by: Elizabeth Gilmore

For marketers who aren’t familiar with programmatic advertising, it can be a scary world: it’s relatively new, there are a lot of different players (and acronyms), and myths abound. That’s why we... read more

Mobile Programmatic in Asia-Pacific: The Time is Now

Wednesday, July 27, 2016 | by: Alexander Kleinberg

Mobile programmatic advertising has been relatively slow to develop in the Asia-Pacific (APAC) region — especially compared to the United States, where more than $14.8B mobile ad dol... read more

Going for the win at the big summer games

Tuesday, July 26, 2016 | by: Casie Attardi Jordan

Next month, thousands of athletes from 206 countries will take part in the summer Olympic Games in Rio De Janeiro, Brazil. As the games kick off, the world’s digital publishers and advertise... read more

A summary of supply quality trends in mobile programmatic

Thursday, July 14, 2016 | by: Elain Szu

In our recent whitepaper series on the state of supply quality, we investigated three particularly salient topics to marketers today: fraud , viewability , and ... read more

Miniclip doubles CPMs using playable ads

Wednesday, June 29, 2016 | by: Elain Szu

We’ve seen increasingly strong publisher revenue from playable ads and rising popularity among advertisers for this emerging ad format in recent months. Playable ads offer an interac... read more

State of Supply Quality in Mobile Programmatic | Part I: Fraud

Wednesday, June 22, 2016 | by: Elain Szu

We are pleased to release the first section of a whitepaper series that seeks to explain how fraud, viewability, and ad blocking are impacting the mobile advertising ecosystem today — to help m... read more

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