Introducing Rewarded Video on MoPub Marketplace

We’re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly serve rewarded campaigns through the …

MoPub and Forensiq: partnering together to fight fraud in mobile in-app advertising

We are pleased to announce our partnership with Forensiq (@Forensiq), an industry-leading platform for ad fraud detection. Our partnership seeks to heighten supply quality across the more than 45,000 mobile apps and over 450 billion …

Global Mobile Programmatic Trends Report: premium is the next phase of mobile programmatic

We’re pleased to publish the latest Global Mobile Programmatic Trends Report, a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile in-app programmatic ecosystem. The report reflects …

How far we have come: 2015 highlights

Posted January 14, 2016 by | Filed under: Company News

From record-breaking spend on in-app advertising to exciting new ad formats, 2015 was a year of milestones in mobile advertising. And at MoPub, we worked to bring our customers better performance, greater efficiency, and invest …

Mobile app viewability: the opportunity to be seen

It’s a new year, but that doesn’t mean the contents of last year are no longer with us! In fact, one of the most talked-about topics in 2015 will be an area of focus for …

Enhancements to MoPub data and reporting

Posted November 17, 2015 by | Filed under: Company News, Product Updates

We’re excited to announce that our publishers now have faster access to reporting data and that changes made in the UI also take effect faster. We know you need timely data to monitor your business’s …

Brand marketers, your audience is here

Posted November 12, 2015 by | Filed under: Company News, Demand Partner News

The audience that brand advertisers want to reach is here: on mobile. Consumers love mobile: there are now more mobile devices (7.5 billion) than people (7.2 billion) in the world [1]. And, people engage with …

MoPub’s RTB 2.3 spec brings new capabilities along with the latest standards

Today, we’re delighted to release our OpenRTB 2.3 spec, which brings DSPs new functionality to accompany the latest standards in mobile programmatic advertising. The newest spec from the IAB is most notable for its support …

MoPub + Twitter: What’s behind our new logo

Posted October 20, 2015 by | Filed under: Company News

It’s been almost two years since Twitter acquired MoPub and we’ve both benefited greatly — MoPub from Twitter’s global brand recognition, resources, and unique demand, and Twitter from MoPub’s leading global mobile ad exchange and …

Five years of shared success

Posted September 29, 2015 by | Filed under: Company News, Customer Appreciation, Publishers Feature

This month, we’re excited to celebrate the five year anniversary of MoPub. We want to commemorate this major milestone by thanking our valued publishers and partners, all of whom have been instrumental to getting us …