Partner Spotlight: 5 questions for comScore’s Mike Shaw

Posted January 25, 2017 by | Filed under: Best Practices, Industry Perspectives

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we interview Mike Shaw, VP, UK & …

Partner Spotlight: Match Group’s James Peng

Posted November 29, 2016 by | Filed under: Best Practices, Industry Perspectives

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we interview James Peng, Head of …

Buyers: For Holiday Success, Be Sure to Diversify

Posted November 28, 2016 by | Filed under: Best Practices, Feature, Industry Perspectives

The holiday season is here, and it can be a make-or-break time of year for digital marketers and demand-side partners. Last year’s holiday season was huge, with Cyber Monday as the biggest online sales day …

Ad Monetization & In-App Purchase: Two Worlds Converge

In-app purchases and in-app ads have traditionally been two very different monetizations strategies for publishers — but they’re starting to converge, especially for gaming apps. Last week, Noam Yasour, MoPub’s Managing Director UK, presented a …

Publisher Partner Spotlight: Miniclip’s Pieter Kooyman

Posted October 26, 2016 by | Filed under: Industry Perspectives

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we interview Pieter Kooyman, Director …

Partner Spotlight: Cadreon’s Krish Sailam

Posted October 4, 2016 by | Filed under: Industry Perspectives

Partner Spotlight is a new series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we interview Krish Sailam, …

Publisher Tips for Maximum Monetization in Q4

The holiday season is coming. How should publishers prepare to approach this opportunity in the most lucrative way? For the last several years, we’ve seen increases in mobile programmatic spend during Q4, especially around the …

Retailers are shifting to programmatic mobile advertising to reach back to school shoppers this year

Posted August 29, 2016 by | Filed under: Industry Perspectives

Per the most recent US census, there are about 50 million children between ages 6 and 17 in the United States[1]. Fifty million kids and their families are participating in the so-called Back to School …

Mobile Programmatic: A Marketer’s Guide

For marketers who aren’t familiar with programmatic advertising, it can be a scary world: it’s relatively new, there are a lot of different players (and acronyms), and myths abound. That’s why we’ve created a guide …

Mobile Programmatic in Asia-Pacific: The Time is Now

Posted July 27, 2016 by | Filed under: Feature, Homepage Feature, Industry Perspectives

Mobile programmatic advertising has been relatively slow to develop in the Asia-Pacific (APAC) region — especially compared to the United States, where more than $14.8B mobile ad dollars are expected to be transacted programmatically this …