Partner Spotlight: 5 questions for comScore's Mike Shaw

Wednesday, January 25, 2017 | by: Natalie Breitbach

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In thi... read more

Partner Spotlight: Match Group's James Peng

Tuesday, November 29, 2016 | by: Natalie Breitbach

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In thi... read more

Buyers: For Holiday Success, Be Sure to Diversify

Monday, November 28, 2016 | by: Kira Roytburg

The holiday season is here, and it can be a make-or-break time of year for digital marketers and demand-side partners. Last year’s holiday season was huge, with Cyber Monday as the biggest on... read more

Ad Monetization & In-App Purchase: Two Worlds Converge

Wednesday, November 09, 2016 | by: Natalie Breitbach

In-app purchases and in-app ads have traditionally been two very different monetizations strategies for publishers — but they’re starting to converge, especially for gaming apps. Last week, Noam... read more

Publisher Partner Spotlight: Miniclip’s Pieter Kooyman

Wednesday, October 26, 2016 | by: Natalie Breitbach

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In thi... read more

Partner Spotlight: Cadreon’s Krish Sailam

Tuesday, October 04, 2016 | by: Natalie Breitbach

Partner Spotlight is a new series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In ... read more

Publisher Tips for Maximum Monetization in Q4

Thursday, September 29, 2016 | by: Vincent Pagnard-Jourdan

The holiday season is coming. How should publishers prepare to approach this opportunity in the most lucrative way? For the last several years, we’ve seen increases in mobile program... read more

Retailers are shifting to programmatic mobile advertising to reach back to school shoppers this year

Monday, August 29, 2016 | by: Kira Roytburg

Per the most recent US census, there are about 50 million children between ages 6 and 17 in the United States[1]. Fifty million kids and their families are participating in the so-called Back t... read more

Mobile Programmatic: A Marketer’s Guide

Wednesday, August 24, 2016 | by: Elizabeth Gilmore

For marketers who aren’t familiar with programmatic advertising, it can be a scary world: it’s relatively new, there are a lot of different players (and acronyms), and myths abound. That’s why we... read more

Mobile Programmatic in Asia-Pacific: The Time is Now

Wednesday, July 27, 2016 | by: Alexander Kleinberg

Mobile programmatic advertising has been relatively slow to develop in the Asia-Pacific (APAC) region — especially compared to the United States, where more than $14.8B mobile ad dol... read more

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