Introducing MoPub Monthly Insights Report
I’ve long said that the mobile advertising industry moves three times as fast as desktop. Take an example: in desktop, it took almost seven years from the launch of the first ad networks (Ad.com in …
Facebook’s Home screen launch: a significant moment for Android
Facebook’s new Home screen for Android phones is a potentially transformative moment in the struggle for dominance between Android and iOS in the hearts and minds of users. Android has always been the “open” platform …
One of the biggest mobile ad networks embraces real-time bidding
The MoPub Team is always excited when our partners achieve major milestones. Today, we are happy to showcase one of our newest demand-side partners (DSP), Jumptap. We’ve historically had deep ties with Jumptap as an …
Millennial Media and MetaResolver: an exciting combination to grow programmatic buying in mobile
I was happy to read the news this morning about Millennial’s recent acquisition of MetaResolver, a demand-side platform that we work closely with and a key participant in our real-time bidding exchange, MoPub Marketplace. I …
How Apple’s IFA Mobile Identifier Brings Ad Tracking Out Of The Shadows
By Paul Gelb, Head of Strategy at MoPub Apple’s new Identifier for Advertising (IFA or IDFA) was not mentioned during last month’s launch events for iOS 6 and iPhone 5. However, its forward thinking, balanced …
A big step forward for user privacy and advertising in iOS6
We found some interesting new additions to the opt-out and “Limit Advertising” properties that were previously not included in the beta releases of the operating system.
How will iOS6 affect ad revenue – more about the identifierForAdvertising (IFA)
We’ve been watching closely the new developments around Apple’s iOS6. We’re excited to hear more from Apple today about the new iPhone features expected to roll out next Wednesday, September 19. Some of the highlights …
Facebook’s move to building natively for iOS
Not many companies can generate as much media attention with an app update as Facebook did yesterday, when they blogged about their from-scratch rewrite of the Facebook application for iOS. There is a good reason …
MoPub’s Mobile Advertising Marketplace Report is up!
As a data-driven company with data-driven customers, we’re excited to release a new report that highlights overall trends in demand for smartphone ad inventory. The report, entitled Mobile Advertising Marketplace Report, offers a much-needed pulse …
MoPub in Londontown
Yesterday, we joined over two hundred publishers at the Admonsters Ops London conference, held at the Royal College of Surgeons in central London, where Jim presented alongside the former Managing Director of AdMob Europe. As …