A big part of making app monetization less painful is the integration process. We’ve always been dedicated to making integration and mediation for major ad networks like AdMob, Millennial, and iAd as easy as possible. …
If you are running a mobile app business, chances are you are frequently slicing and dicing your revenue and impression data to understand its performance at a hyper-granular level. Collecting this data, however, can turn …
MoPub is excited to announce that we are a certified DFP Premium partner. Publishers who use DFP Premium to serve their mobile inventory can access MoPub Marketplace demand through our live API integration. We know …
I’ve long said that the mobile advertising industry moves three times as fast as desktop. Take an example: in desktop, it took almost seven years from the launch of the first ad networks (Ad.com in …
If you haven’t been using interstitials in your apps, you could be missing out on a key revenue source and a great way to cross-promote your apps, without hurting your user experience. Interstitials offer a …
Our most recent update to the MoPub SDK for iOS (1.11.3.2) offers some important and exciting changes! Farewell, UDID The MoPub iOS SDK has been updated to comply with Apple’s recent announcement that as of …
Almost exactly a year ago, we heard from some of our publishers that their apps were being rejected from the AppStore because they were using the iOS UDID. This created a stir. There was a …
MoPub publishers developing across platforms with Adobe Air will be happy today with the release of an open-source Adobe Air plug-in for MoPub! Much like our Unity plug-in that we released a few weeks ago, …
We’ve made monetizing and developing mobile games with Unity even easier today with the release of an open-source Unity plug-in for MoPub. This release also means that MoPub publishers that want to build cross-platform with …
Apple promised they had a “little more to show” and earlier today, they delivered. The iPad mini has been unveiled but the rumors didn’t leave much room for shock. With an increasingly crowded tablet market, everything …