The MoPub Unity Plug-in is now open-source!

Posted July 21, 2015 by | Filed under: Android News, iOS News, Product Updates, Publishers Feature

December 2016 update: Several publishers have correctly pointed out that the current Unity plug-in is close-sourced with .unitypackage files. MoPub is aware of this and is working to re-open the underlying source in 2017. July …

New MoPub SDK with iOS7 support

Posted September 13, 2013 by | Filed under: iOS News, Product Updates

We’ve made some important updates to the MoPub SDK including support for the iOS7 Gold Master, which we have been eagerly anticipating (see our iOS7 post).

Apple’s iOS7: What’s in store for publishers

Posted September 6, 2013 by | Filed under: iOS News, Publishers Feature

When we last wrote about Apple’s annual fall release, the dominant theme for iOS6 and the latest iPhone was the disappearance of the Unique Device Identifier (UDID), a better screen resolution, and the new Apple …

Reduce Integration Time with Bundled SDKs

Posted May 14, 2013 by | Filed under: Android News, Best Practices, iOS News, Product Updates

A big part of making app monetization less painful is the integration process. We’ve always been dedicated to making integration and mediation for major ad networks like AdMob, Millennial, and iAd as easy as possible. …

MoPub Reports: Get the data you need easily and accurately

If you are running a mobile app business, chances are you are frequently slicing and dicing your revenue and impression data to understand its performance at a hyper-granular level. Collecting this data, however, can turn …

MoPub now DFP Certified

MoPub is excited to announce that we are a certified DFP Premium partner. Publishers who use DFP Premium to serve their mobile inventory can access MoPub Marketplace demand through our live API integration. We know …

Interstitials: What you could be missing

If you haven’t been using interstitials in your apps, you could be missing out on a key revenue source and a great way to cross-promote your apps, without hurting your user experience. Interstitials offer a …

Important updates to the MoPub SDK

Our most recent update to the MoPub SDK for iOS (1.11.3.2) offers some important and exciting changes! Farewell, UDID The MoPub iOS SDK has been updated to comply with Apple’s recent announcement that as of …

UDID Removed from MoPub Client Library

Posted April 2, 2013 by | Filed under: iOS News, Mobile Web News, Product Updates

Almost exactly a year ago, we heard from some of our publishers that their apps were being rejected from the AppStore because they were using the iOS UDID. This created a stir. There was a …

iPad mini launches – how will your monetization be affected?

Posted October 23, 2012 by | Filed under: iOS News

Apple promised they had a “little more to show” and earlier today, they delivered.  The iPad mini has been unveiled but the rumors didn’t leave much room for shock.  With an increasingly crowded tablet market, everything …