Global Mobile Programmatic Trends Report: Four years of growth and new opportunities for buyers

Posted August 31, 2016 by | Filed under: MoPub Marketplace Reports

This quarter’s report marks the four year anniversary of our Mobile Programmatic Trends Report (find our first report here). Since that time, the landscape for in-app mobile advertising, particularly through real-time bidding exchanges like MoPub …

Global Mobile Programmatic Trends Report: Mobile programmatic — from emergent to established

We’re pleased to publish the latest Global Mobile Programmatic Trends Report, a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile in-app programmatic ecosystem. The report reflects …

Global Mobile Programmatic Trends Report: premium is the next phase of mobile programmatic

We’re pleased to publish the latest Global Mobile Programmatic Trends Report, a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile in-app programmatic ecosystem. The report reflects …

Mobile Programmatic Trends Report: The uncharted inventory opportunity

We’re pleased to publish the latest Mobile Programmatic Trends Report, a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile programmatic ecosystem. The report reflects data from …

Q2 Marketplace report: Programmatic gets personal

Posted August 11, 2015 by | Filed under: Case Studies, Industry Perspectives, MoPub Marketplace Reports

We’re pleased to publish the latest Marketplace report, a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile programmatic ecosystem. It reflects data from our MoPub Marketplace, …

Q1 Marketplace Report: Moments Matter to Mobile Advertisers

Posted June 4, 2015 by | Filed under: MoPub Marketplace Reports

Today, we’re excited to release the Marketplace Report – a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile programmatic ecosystem. It reflects data from the MoPub …

Q4 Marketplace Report: Premium Brand Spend Comes to Mobile Programmatic

Posted March 5, 2015 by | Filed under: MoPub Marketplace Reports

At the end of 2014, mobile programmatic advertising saw record levels of spend driven by substantial growth in ad prices and premium brand spend. Brand advertisers delivered 52% of overall advertiser spend in the week …

MoPub Quarterly Advertising Insights – Q3 2013

Posted October 7, 2013 by | Filed under: Company News, Industry Perspectives, MoPub Marketplace Reports

We are excited to share with you our latest Mobile Advertising Insights Report for Q3 2013. The MoPub Quarterly Advertising Insights Report provides market data and insights on the trends of programmatic buying in mobile …

MoPub Quarterly Advertising Insights – Q2 2013

Posted July 18, 2013 by | Filed under: Company News, Industry Perspectives, MoPub Marketplace Reports

We’re delighted to share with you our latest report on the state of mobile advertising in Q2 2013. The MoPub Quarterly Advertising Insights Report provides market data and insights on the trends of programmatic buying …

Q1 Ends with Mobile Ad Demand Momentum that Surpasses Q4 and Sets Up Significant Growth in Q2

Posted April 18, 2013 by | Filed under: MoPub Marketplace Reports

MoPub Releases 2013 Q1 Findings in The Mobile Advertising Marketplace Report; Mobile Ad Spending in Q1 Surpassed Q4 2012 Spending Highlights include dramatic growth in demand momentum, higher CPM premiums for iOS and iPad and …