MoPub and adsquare partner for mobile audiences

Posted December 19, 2016 by | Filed under: Demand Partner News, Feature, Homepage Feature, Partner News

We’re pleased to share that MoPub is partnering with adsquare, a leading mobile data exchange. Marketers can now create and access unique audiences at scale on the industry’s leading in-app exchange, through a combination of …

State of Supply Quality in Mobile Programmatic | Part I: Fraud

We are pleased to release the first section of a whitepaper series that seeks to explain how fraud, viewability, and ad blocking are impacting the mobile advertising ecosystem today — to help marketers with more …

MoPub and Forensiq: partnering together to fight fraud in mobile in-app advertising

We are pleased to announce our partnership with Forensiq (@Forensiq), an industry-leading platform for ad fraud detection. Our partnership seeks to heighten supply quality across the more than 45,000 mobile apps and over 450 billion …

Three important questions about ad network mediation for publishers

We’re excited to release a new report that brings insights from the MoPub platform to help publishers better navigate the monetization journey. This report offers a data-driven perspective to help publishers drive more value from …

Global Mobile Programmatic Trends Report: Mobile programmatic — from emergent to established

We’re pleased to publish the latest Global Mobile Programmatic Trends Report, a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile in-app programmatic ecosystem. The report reflects …

Major automotive brand drives 150,000+ dealership visits in two months with native ads

Posted April 6, 2016 by | Filed under: Case Studies, Demand Partner News, Feature, Partner News

We’re pleased to share the great results a major automotive brand saw recently with native ads on MoPub. With a goal of driving a targeted consumer audience to local dealerships, the auto brand worked with …

Global Mobile Programmatic Trends Report: premium is the next phase of mobile programmatic

We’re pleased to publish the latest Global Mobile Programmatic Trends Report, a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile in-app programmatic ecosystem. The report reflects …

Mobile app viewability: the opportunity to be seen

It’s a new year, but that doesn’t mean the contents of last year are no longer with us! In fact, one of the most talked-about topics in 2015 will be an area of focus for …

MoPub’s RTB 2.3 spec brings new capabilities along with the latest standards

Today, we’re delighted to release our OpenRTB 2.3 spec, which brings DSPs new functionality to accompany the latest standards in mobile programmatic advertising. The newest spec from the IAB is most notable for its support …

Updated MoPub Platform Pricing

Posted August 8, 2013 by | Filed under: Company News, Partner News, Publishers Feature

One of the highlights in the MoPub offering to mobile publishers is increased transparency, and in that spirit we are announcing some slight changes to our platform pricing structure.  The goal is to clarify your …