Announcing the release of MoPub’s publisher reporting API

Posted November 7, 2016 by | Filed under: Feature, Homepage Feature, Product Updates, Publishers Feature

We’re delighted to announce that mobile app publishers can now access data for direct sales, ad networks, and MoPub Marketplace through MoPub’s Publisher Reporting API. Reporting is essential to monitoring and optimizing your monetization strategy. …

Introducing Rewarded Video on MoPub Marketplace

We’re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly serve rewarded campaigns through the …

Introducing Inventory Segments for Demand Partners

Posted September 21, 2016 by | Filed under: Demand Partner News, Product Updates

This week, we are excited to roll out enhancements to the MoPub Demand Platform to give demand-side partners even more control over the inventory they receive. Our partners are now able to create Inventory Segments, …

Introducing native video ads beta

Posted November 20, 2015 by | Filed under: Industry Perspectives, Product Updates, Publishers Feature

Since we first introduced native ads, we’ve seen great adoption of this format by app publishers and advertisers alike. In our latest Mobile Programmatic Trends Report, we also saw impressive 165% year-over-year growth in video …

Enhancements to MoPub data and reporting

Posted November 17, 2015 by | Filed under: Company News, Product Updates

We’re excited to announce that our publishers now have faster access to reporting data and that changes made in the UI also take effect faster. We know you need timely data to monitor your business’s …

MoPub’s RTB 2.3 spec brings new capabilities along with the latest standards

Today, we’re delighted to release our OpenRTB 2.3 spec, which brings DSPs new functionality to accompany the latest standards in mobile programmatic advertising. The newest spec from the IAB is most notable for its support …

Introducing the MoPub Demand Platform

Posted September 2, 2015 by | Filed under: Best Practices, Company News, Demand Partner News, Product Updates

We’re thrilled to announce the launch of the MoPub Demand Platform, a new self-service interface for demand-side partners to manage their business with MoPub around the globe. With the MoPub Demand Platform, we aim to …

New support for rewarded video ads

Posted September 1, 2015 by | Filed under: Industry Perspectives, Product Updates, Publishers Feature

We’re excited to announce that publishers can now use MoPub to manage their rewarded video ads from our network partners Unity Ads, AdColony, Vungle, and Chartboost.   With the growing focus on ad formats that …

Twitter Audience Platform: What it means for publishers

Today, Twitter announced the Twitter Audience Platform: a simple and effective way for Twitter advertisers to reach audiences both on Twitter and in the thousands of apps that work with MoPub. Advertisers around the world …

The MoPub Unity Plug-in is now open-source!

Posted July 21, 2015 by | Filed under: Android News, iOS News, Product Updates, Publishers Feature

December 2016 update: Several publishers have correctly pointed out that the current Unity plug-in is close-sourced with .unitypackage files. MoPub is aware of this and is working to re-open the underlying source in 2017. July …