A big part of making app monetization less painful is the integration process. We’ve always been dedicated to making integration and mediation for major ad networks like AdMob, Millennial, and iAd as easy as possible. …
If you are running a mobile app business, chances are you are frequently slicing and dicing your revenue and impression data to understand its performance at a hyper-granular level. Collecting this data, however, can turn …
MoPub is excited to announce that we are a certified DFP Premium partner. Publishers who use DFP Premium to serve their mobile inventory can access MoPub Marketplace demand through our live API integration. We know …
If you haven’t been using interstitials in your apps, you could be missing out on a key revenue source and a great way to cross-promote your apps, without hurting your user experience. Interstitials offer a …
We’ve recently enhanced our core ad serving capabilities with a few new features to give you more flexibility and control over when ads are shown and their duration for all your line items – from …
Here at MoPub, the Demand Team’s main mission is to provide rigorous product innovation and development, while being responsive to our partners’ feedback and needs. Therefore, we are pleased to announce the launch of several …
We are excited to announce the beta launch of Soft Price Floors in MoPub Marketplace. Soft floors allow publishers to indicate more flexibility around their inventory pricing. The goal is to “harvest” higher bids while …
Our most recent update to the MoPub SDK for iOS (1.11.3.2) offers some important and exciting changes! Farewell, UDID The MoPub iOS SDK has been updated to comply with Apple’s recent announcement that as of …
At MoPub, we serve billions of ad requests every day so our engineering team regularly encounters interesting challenges in their work. These challenges have pushed us to experiment with new technologies, optimize the effectiveness of …
Almost exactly a year ago, we heard from some of our publishers that their apps were being rejected from the AppStore because they were using the iOS UDID. This created a stir. There was a …