MoPub Software Downloads Policy

Last Updated: Oct 2, 2015

As a provider of services for users, advertisers (including Demand Side Partners), Supply Partners and developers, we have created a set of rules for software and applications that are distributed through Twitter, Twitter Audience Platform and MoPub.

MoPub and Twitter reserve the right to suspend any ads or campaigns, or suspend (temporarily or permanently) any Demand Partner, Supply Partner or Developer that violates the following guidelines, at MoPub and Twitter’s sole discretion, including but not limited to:

Clear process of installation

Users must be given clear and accurate notice of all significant functions and features of the application, prior to installation. Also, users must be given clear and accurate notice of all installation options and system changes before they are made, and be given the opportunity to review and reject these changes. For example, an application must not use or include:

  • Auto installers;
  • Installers that obscure their identity, location, visibility, or use of system resources; or,
  • Installers that irreversibly, silently or misleadingly change system settings; or
  • Installers that do not provide notice and opt-out of additional bundled software.

 Express Consent to Software Bundling

When an application seeks to install additional bundled software, such as additional applications, third party items, or replacements for existing apps, these must also comply with all of our policies and guidelines. In addition, prior to installation, the application must:

  • Give users clear and accurate notice of what is in the additional bundled software; and,
  • Give users a clear way to opt out and decline the additional bundled software.

User Privacy, Upfront Disclosure, and Information Sharing

An application must provide a clear and conspicuous disclosure of its privacy policy, including how it uses and shares device and user data with third parties.  Also, an application must, at a minimum:

  • Disclose all advertising features, and require affirmative and informed consent from a user before collection of a user’s personal information, and before sharing a user’s personal information with any third party; and
  • Conform to applicable MoPub and Twitter privacy policies and related content policies, available at our MoPub Privacy Policies and Mopub policies for Supply Side Partners, respectively.

Transparent and User-Expected Application Behaviors

Applications must explain changes that result in unexpected behaviors, and not obscure the changes or reasons for those changes. In particular, an application must not show any unexpected behaviors, including but not limited to the following:

  • obscure its identity or fail to identify its own windows and features;
  • obscure or block ordinary user controls on the application or device;
  • irreversibly, silently or misleadingly change system settings; or,
  • without clear and express prior user consent, make system changes that require payment to either undo the changes or restore full device functionality.

Excluded, Prohibited and Dangerous Application Functionality

An application must not pose a threat to the privacy, security, or safety of a user, the control or functioning of a user device, or the operation of Twitter or MoPub and its affiliates. For example, an application must not, directly or indirectly, among other prohibited functionality:

  • Perform any ad injection, ad proxying or ad overlay outside the application window itself, or have the primary function of overlaying ads on third party applications or content;
  • Interfere with security, authentication and privacy features of Twitter, the user’s device or other services and applications;
  • Cause any harm to, damage to, or provide unauthorized access to a device or user data;
  • Obscure or misrepresent the source, sponsorship or responsible party for the application or any of its functions, features or costs;
  • Provide or link to unlawful, unlicensed, illegal or fraudulent content, goods or services; or,
  • Have any function primarily for spamming, spyware, key-logging, silent or unauthorized data collection, user SSL or encryption circumvention, malware, rights management circumvention, virus installation or distribution, black hat search or social network manipulation.

Simple removal

Applications must have a clear way to completely uninstall itself and any additional downloads, such as via a device’s normal uninstallation procedures and must not obscure or block ordinary user installation procedures, including but not limited to the following prohibited behaviors:

  • Users must not be required to go through a lengthy process of unrelated uninstall tasks, asked to provide personal information, or charged for software removal;
  • Uninstallation must comply with the application’s privacy policy, and stop the application from obtaining or sharing any further user [or device] data.

Advertisers, publishers and developers’ use of MoPub services are also subject to all other applicable policies, and all relevant agreements between the advertiser, publisher or developer, and MoPub.