Mobile Advertising Marketplace Reports
Download MoPub’s quarterly Mobile Advertising Marketplace Reports for deep insights on the latest mobile advertising trends. As the world’s largest real-time exchange for mobile and with over one billion daily impressions, our data reflects market trends that you can use to guide your business decisions and market analysis.
From trends in mobile advertising spend from our 60+ demand partners and first-party advertisers, you’ll get insights into pricing, performance, and popularity by operating system, device, ad sizes, app category, and more every quarter
This is our first month of the MoPub monthly insights report, designed to give you a high level view of programmatic activity in mobile more frequently than the usual quarterly report. This month, we saw a strong rebound in all key metrics compared to Q1 2013: bid depth, eCPM, win rate & eCPC
At the end of Q1 2013 there was greater momentum and demand than at the end of Q4 2012. Improved insights into users’ mobile behavior and adoption of higher impact ad units sets up continued momentum in Q2 2013. For the full analysis, download the report.
Advertising seasons kicks into high gear in Q4 with over 50% gains in eCPMs. Holiday click-through rates for iOS and Android remain high even after the New Year holiday. The iPad overtakes the iPhone as the most popular device among advertising sources and social networking and sports apps dominate in popularity. For the full analysis, download the report.
Real-time bidding picks up speed with 162% increase in winning auctions. Health and fitness apps gain popularity among bidders, while Android and iOS eCPMs converge. The iPhone remains the most popular device among bidders. Publishers providing keyword info receive at least 1.4x higher eCPMs. For the full analysis, download the report.
Advertiser demand for RTB rises 300% in the first half of 2012. Apple’s iOS commands a premium over Android eCPMs, but Android steals share in popularity. Social networking demonstrates greatest growth and publishers are increasingly providing demographic and keyword data via real-time bidding. For the full analysis, download the report.
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