MoPub operates the world’s largest real-time bidding (RTB) exchange for mobile in-app ads. Directly integrated into the platform, Marketplace competes with your existing ad network partners to drive higher prices for your inventory. RTB gives you control and transparency over the ads that are delivered into your app, so you can improve your user experience. Marketplace is connected to more than one hundred demand-side platforms representing thousands of global advertisers.
Learn more below:
Access More Demand
Advertisers and demand side platforms (DSPs) are increasingly using real-time bidding (RTB) for their mobile spend. With RTB, bidders can quote a price for your ad impressions the moment they’re available and take advantage of data and machine learning to optimize their bids in real time. Advertisers, ad agencies, and demand side platforms are able to target audiences with greater precision compared to traditional ad networks.
After enabling Marketplace, you receive instant access to hundreds of buyers without additional ad serving latency or integration work. Our team is constantly adding new partners across the world, increasing the competition for your inventory globally.
Our creative dashboard gives you a full view of every ad that gets displayed on your app. Detailed performance reporting gives you the data you need to make informed decisions. Block lists let you filter advertisers with a single click. Adjust what information you are passing into the Marketplace and set a minimum price that you are willing to sell it for, down to the ad unit.