MoPub’s consolidated ad serving platform gives app publishers the ultimate in monetization flexibility. You can manage your whole advertising stack: from 1st party direct-sold ads and cross-promotions to ad network management. You’re also automatically connected to the world’s largest and most liquid RTB exchange for mobile, MoPub Marketplace.
Our platform is trusted by thousands of the most sophisticated publishers in mobile to serve well over a billion ads every day to Android and iOS app users all around the globe.
Learn more about the key features and benefits of MoPub below:
MoPub is a full featured ad serving platform, optimized for the needs of the mobile publisher. Prioritize with orders and line items, integer priority levels, CPM/CPC/CPA budgeting, frequency caps and more. Run banners, interstitials as well as rich media and video formats.
Eliminate ad network SDKs from your app by integrating networks through server-to-server integrations. Consolidate reporting in a single place and conveniently optimize your network waterfalls to deliver maximum revenue from your network partners.
Drive revenue with MoPub’s real-time bidding (RTB) exchange for mobile ads. Our exchange connects to dozens of demand-side platforms, first party buyers together representing hundreds of individual advertisers. MoPub Marketplace is designed to compete with your existing ad network partners in a competitive auction, increasing the value of your inventory. Best of all, Marketplace is designed for control and transparency so you can see exactly what ads and advertisers are running in your app at any time.