What is MoPub?
MoPub is a mobile ad serving platform. We help you monetize your apps more effectively. We offer a free, self-serve product that lets you get started with ad serving quickly while offering sophisticated features that you will need as you grow.
With streamlined campaign management, reporting, mobile conversion tracking and native multi-platform support, MoPub offers a total platform for your monetization needs in mobile. You can easily sell ads directly to brand and performance advertisers and dynamically optimize your remnant inventory with ad networks.
For larger publishers, we offer a full-featured premium edition that can scale to a high number of campaigns and impressions per day.
Is MoPub right for me?
MoPub is right for you if you:
- Are receiving requests to buy ad space in your application from brand or performance advertisers
- Want to experiment with multiple ad networks for backfill without integrating native SDKs from each
- Want to run cross-promotions or in-house marketing campaigns
- Want to target specific users of your application based on their behavior
Is MoPub an ad network?
No, MoPub is not an ad network. We do not broker advertisers for your inventory; instead, we help you control, sell or use your own inventory to generate revenue directly. We work with all of the top-tier ad networks and are complementary to them.
What is ad serving?
Ad serving is a service that places advertisements on websites and mobile apps. Historically, ad serving has only applied to web pages. MoPub extends that concept to mobile apps and websites as well. An ad server not only selects ads to show based on information present in the request, but also serves them, counts them and monitors the progress of advertising campaigns. Read more on Wikipedia: http://en.wikipedia.org/wiki/Ad_serving
How is MoPub different than ad mediation solutions [AdWhirl, Mobclix, etc.]?
MoPub is a full-featured ad server. In contrast to mediation-only products that simply rotate between different ad networks, MoPub allows you to sell your inventory directly to advertisers and fill your unsold inventory through mobile ad networks with a single product. Our approach to mediation makes it possible to work with multiple ad network partners without integrating native SDKs or going through AppStore/Android Market update cycles.
How are payments and business relationships handled? Do I get paid by MoPub or by ad networks directly?
Our model keeps you as the first-party to the ad networks that you are working with, so you get a check or bank account deposit directly from them. We don’t intercept payments, introduce any delays, overwrite your publisher IDs or take any revenue share out of your earnings. You can also negotiate and control your own publisher deal with each ad network. Since MoPub is not an intermediary, you will get your payments on time and in full, just like you do today.
How many impressions can I serve with MoPub before I need to pay a fee?
With MoPub Online, you can serve up to 10MM impressions monthly before you need to sign a contract or pay a fee. We offer MoPub Premier for customers who want to exceed this number or sign a separate agreement with us. We do not charge a percentage of revenue; we charge on a flat CPM basis.
How much does MoPub Premier cost?
MoPub Premier is priced on a CPM basis. Contact our sales department to learn more: firstname.lastname@example.org.
What platforms does MoPub support?
Can I customize the MoPub SDK?
Yes, the SDK is available under the New BSD license, which means you can customize it to your needs at will.
How do I sign up for MoPub?
Just create a MoPub account and follow the on-screen instructions to get started.