If our last party was any indication, our WWDC after party on June 9 at Temple Bar in San Francisco should be an excellent time for everyone. Please RSVP at our EventBrite page and come early for drink tickets and t-shirts. See everyone there!
We’re excited to share more about what we’ve done to the fully redesigned line item detail page in an effort to streamline publishers’ inventory management and ad monetization experience. As part of this change, publishers have access to new tools and workflows, such as the new creative review tool, which will help users save time and work more efficiently in their MoPub account.read more
As we move into a new year, we’re extremely excited to share the progress we’ve made toward the next phase of mobile in-app monetization. MoPub Advanced Bidding — our answer to header bidding for mobile app — is now in closed-alpha with a few select publishers. This solution allows ad networks to bid alongside DSPs in real-time for the same impression, replacing the antiquated ads waterfall. Initial test results are very encouraging.read more
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