MoPub Blog

MoPub Hack Week

Tuesday, December 18, 2012 | by: Lucia Rodriguez

Last week, we paused our ongoing projects for a company-wide “Hack Week” at our San Francisco headquarters.  While innovation is big at MoPub every day, a Hack Week offers the team a dedicated ... read more

Holiday cheers to our publishers and partners

Friday, December 14, 2012 | by: Elain Szu

It’s been a year full of growth and amazing milestones for us and, more importantly, for our clients.  To celebrate their success, we wanted to bring together our publishers and toast to their ... read more

Best Practices: Optimize your international revenue

Thursday, November 29, 2012 | by: Nishaa Tolani

Publishers with lots of international traffic can sometimes miss out on potential revenue by using a single eCPM across all countries for an ad network.  While setting an average eCPM makes se... read more

MoPub presents at AdMonsters Mobile Publisher Forum

Thursday, November 15, 2012 | by: Lucia Rodriguez

Between serving a billion ads a day and releasing our Q3 Mobile Advertising Marketplace Report , we still found time to make it down to San Antonio, TX to invade the Alamo – and participate in... read more

Trends in Mobile Advertising: Get MoPub's Q3 Marketplace Report

Tuesday, November 13, 2012 | by: Elain Szu

We’re excited to release the second quarterly MoPub Mobile Advertising Marketplace Report today after the immense interest in our Q2 report from publishers, advertisers, and industry analysts (a... read more

MoPub now serves one billion ads every day

Monday, November 12, 2012 | by: Jim Payne

This weekend, MoPub’s ad platform served over one billion ads a day on Android and iOS smartphones. As the world’s largest mobile RTB exchange, we’re always excited to continue to achieve ne... read more

Rain or shine - ad:tech NYC was a success!

Friday, November 09, 2012 | by: Natalie Sandoval

These past few weeks have been very eventful for New York City between Hurricane Sandy and an early Nor-Easter storm.  But weather didn’t stop the industry from coming to the city to experience... read more

MoPub's ad:tech New York party!

Thursday, November 01, 2012 | by: Natalie Sandoval

It’s been an action-packed week in NYC and the action isn’t about to end. Our industry’s ever-popular ad:tech New York is happening November 7-8. This semiannual event (SF and NY... read more

How Apple’s IFA Mobile Identifier Brings Ad Tracking Out Of The Shadows

Wednesday, October 31, 2012 | by: Elain Szu

By Paul Gelb, Head of Strategy at MoPub Apple’s new Identifier for Advertising (IFA or IDFA) was not mentioned during last month’s launch events for iOS 6 and iPhone 5. However, its fo... read more

MoPub offers free ad network mediation!

Thursday, October 25, 2012 | by: Jim Payne

The one year anniversary of MoPub Marketplace, our RTB exchange, is just around the corner. In that year, we’ve connected thousands of publishers and apps with a diverse array of bidders: from ... read more

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