MoPub Blog

Last week, we paused our ongoing projects for a company-wide “Hack Week” at our San Francisco headquarters.  While innovation is big at MoPub every day, a Hack Week offers the team a dedicated ... read more

It’s been a year full of growth and amazing milestones for us and, more importantly, for our clients.  To celebrate their success, we wanted to bring together our publishers and toast to their ... read more

Publishers with lots of international traffic can sometimes miss out on potential revenue by using a single eCPM across all countries for an ad network.  While setting an average eCPM makes se... read more

Between serving a billion ads a day and releasing our Q3 Mobile Advertising Marketplace Report , we still found time to make it down to San Antonio, TX to invade the Alamo – and participate in... read more

We’re excited to release the second quarterly MoPub Mobile Advertising Marketplace Report today after the immense interest in our Q2 report from publishers, advertisers, and industry analysts (a... read more

This weekend, MoPub’s ad platform served over one billion ads a day on Android and iOS smartphones. As the world’s largest mobile RTB exchange, we’re always excited to continue to achieve ne... read more

These past few weeks have been very eventful for New York City between Hurricane Sandy and an early Nor-Easter storm.  But weather didn’t stop the industry from coming to the city to experience... read more

It’s been an action-packed week in NYC and the action isn’t about to end. Our industry’s ever-popular ad:tech New York is happening November 7-8. This semiannual event (SF and NY... read more

By Paul Gelb, Head of Strategy at MoPub Apple’s new Identifier for Advertising (IFA or IDFA) was not mentioned during last month’s launch events for iOS 6 and iPhone 5. However, its fo... read more

The one year anniversary of MoPub Marketplace, our RTB exchange, is just around the corner. In that year, we’ve connected thousands of publishers and apps with a diverse array of bidders: from ... read more