MoPub's first publisher roundtable

Monday, April 16, 2012
By: Elain Szu

As we’ve grown to become the world’s largest ad server for smartphone apps, we’ve continued to look for ways to add value for our publishers – both by having the best possible product and beyond.

And now with over 6,000 publishers on our platform, it has become even more important to solicit input and feedback from our publishers, as well as enable them to share learnings with other publishers. To this end, we recently sat down with some of our most experienced and dedicated clients for our first-ever MoPub Publisher Roundtable during ad:tech SF .

We invited a dozen top tier publishers to join members of the MoPub executive team, including CEO Jim Payne and VP of Product Bryan Atwood, to step back and take a half day break from the conference. Guests were treated to breakfast and lunch at the InterContinental, several content sessions, followed by a general Q&A discussion. Topics ranged from best practices to product feedback and from the UDID issue to the value of a direct ad salesforce.

A huge thanks to the publishers that participated – your thoughts and input are invaluable to our continued progress. We have ambitious plans and goals for the months ahead and recognize that there is only so much we can accomplish alone. We rely on our publishers for their brutal and honest feedback, and take their input very seriously.

Our team and publisher base are growing by the week. As we continue to expand, we’ll also increasingly look to our users for their frontline feedback and guidance. Stay tuned for future opportunities to trade thoughts with your peers and the MoPub team. And, as always, you can email info@www.mopub.com with any thoughts and feedback!

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