Get conversion data in your MoPub Report

Tuesday, July 17, 2012
By: Elain Szu

We know how important data is to our clients and partners, particularly when it comes to accurately measuring performance and reporting revenue. As such, we’re constantly thinking of ways to get the right information into the hands of our users more easily, simply, and quickly.

That’s why we’ve recently added ad conversion data to our reporting feature, making it easier for publishers to share this data with their partners. Conversion data provides advertisers with important data to evaluate the performance of their ad campaigns. Our new export-only interface also means you can save time but simply exporting the data you need.

If you haven’t used reporting before, here’s a snapshot of why our clients find it useful:

  • Country breakdown: Publishers can see how their inventory is split across countries for the last 7 days or the past month
  • Campaign performance: Publishers can check how direct campaigns performed by running reports
  • App and Ad Unit metrics by ad source: Publishers want a breakdown of ad source performance for each part of their inventory
  • Forecasting inventory: Publishers want to get a sense of the available inventory by running reports on App or Ad Units over the previous day or week

You can access reports here under ‘Your Account’ on your MoPub Dashboard. As always, feel free to email us with any questions about our product or your account at support@www.mopub.com .

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