Before we started MoPub, Nafis and I worked together on the same advertising product team at the smartphone mobile advertising pioneer, AdMob. AdMob launched the first iOS-compatible ad network SDK. We became the trusted monetization partner for thousands of independent app developers, many of whom have since grown into large publishers.
When we started MoPub, we formed the company with an eye towards where some of those early mobile innovators would be in their businesses a few years out, and designed tools to help them. We wanted to empower them with ad products just as powerful as those available to their desktop counterparts. For the first time, they could take control of their advertising inventory and start to sell directly, use it to promote their other apps or run ad networks and RTB.
Back at AdMob, there was another member of our advertising products team: Herman Yang. Today, I’m thrilled to announce that he’s joined MoPub as our Vice President of Product Management. Co-founder Bryan Atwood, who led product to this point, has decided to pursue other projects and will be joining the Board of Directors.
In many ways, this is “bringing the band back together” for me and Nafis, and I’m excited to work with Herman again. He is smart, a true product innovator and knows how to ship software and get things done. We have a tremendous vision for the MoPub offering and we can’t wait to get the new products into your hands!