The advertising world has taken over New York this week during one of the longest-standing advertising industry conferences: Advertising Week . Each year, Adweek brings together leaders from major brands, agencies, technology companies and traditional media channels to discuss new trends and insights in the advertising world – mobile being one of the most popular topics. Later today, we’re excited to hear MoPub Head of Strategy Paul Gelb at AdMonsters OPS , where he will dive into the advantages of data in mobile for advertisers and how to best leverage these capabilities.
Adweek is also a great opportunity to bring together top app publishers, advertisers, and our other partners to mingle over drinks at our Mobile Advertising Happy Hour. Despite the gloomy weather, we kept both the house and the glasses full on Tuesday night at Butterfield8.
Missed us last night? Email email@example.com to make sure you’re on the list for ad:tech NYC and other upcoming conferences.