MoPub presents at AdMonsters Mobile Publisher Forum

Thursday, November 15, 2012
By: Lucia Rodriguez

Between serving a billion ads a day and releasing our Q3 Mobile Advertising Marketplace Report , we still found time to make it down to San Antonio, TX to invade the Alamo – and participate in the AdMonsters Mobile Publisher Forum .

The three-day long forum brings together top publishers in mobile and desktop to share the most effective strategies for mobile monetization.  As the largest exchange for mobile advertising we called upon our internal experts: Head of Strategy, Paul Gelb , and VP of Business Development, Kevin Weatherman, to provide to different perspectives.  Paul explained why agencies are rapidly turning their attention to mobile RTB while Kevin led two interactive breakout sessions on RTB best practices – specifically, detailing how to make the leap from online to mobile RTB.

And after a long day of presentations, AdMonsters members sought to connect outside conference walls over dessert and drinks, which we were happy to facilitate.  True to the surroundings, we hosted drinks at renowned steakhouse, Bohanan’s, where attendees could swap best practices over specially crafted hand-rolled cigars, a live 1940s Jazz band, and local whiskeys.  Thanks to those that came out!

For publishers interested in attending the next AdMonsters (and other MoPub-sponsored events), email publisher-events@www.mopub.com and we’ll keep you in the loop.

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