Turn joins MoPub Marketplace

Tuesday, April 30, 2013
By: Kevin Weatherman

MoPub, the largest mobile RTB supply, is excited to announce our integration with cloud marketing platform, Turn . Turn delivers real-time insights that transforms the way leading advertising agencies and marketers make decisions. Turn works with the world’s top brands, agencies and trading desks including Aegis, AT&T, Chrysler, Experian, IPG/Mediabrands, OMG, Sojern and Vivaki.

Turn provides tools within their platform that enables data-driven decision making across multiple channels, especially digital and mobile in regards to our partnership.  By providing marketers with a single, holistic, real-time view of their marketing programs, MoPub and Turn will deliver your successful mobile marketing needs.

Every year is the year of mobile, but this year might actually be the year of Mobile RTB . In the last 90 days we’ve seen major mobile and desktop players move to mobile RTB in a big way.

Mobile RTB on the Rise
Millennial Media and MetaResolver: an exciting combination to grow programmatic buying in mobile
Jumptap: One of the biggest mobile ad networks embraces real-time bidding
Buy on MoPub Marketplace through AppNexus

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