Case Study: Resignation Media (theCHIVE)

Friday, May 03, 2013
By: Natalie Sandoval

Here at MoPub, we are very fortunate to have such incredible partners and clients. Today we highlight a very important partner of ours: Resignation Media and their app, theCHIVE . Resignation Media is family owned and operated by brothers John and Leo Resig. Located in Venice Beach, CA, the business thrives off the free-wheeling creativity that surrounds the office. Resignation Media is a family of websites consisting of the flagship site, theCHIVE.com.

In the five years since launch, theCHIVE built a large, passionate audience and successful online advertising business. As that audience increasingly shifted their consumption behavior to apps and mobile web, the company needed a more sophisticated monetization solution that could scale with its rapidly growing mobile user base.

Resignation Media chose MoPub to power direct sales and yield management. Mobile grew from 5 to 50% of total ad revenue since partnering with MoPub.

The solution to these challenges were clear. The MoPub Team integrated our platform to manage apps and mobile web. theCHIVE partnered with MoPub’s account managementteam to create in-house best practices.

Since integrating with MoPub, the company is consistently among the top five performers in Marketplace , MoPub’s real-time bidding exchange. The combination of audience demographics and openness to entertainment and gaming advertisers makes the inventory highly coveted within the exchange.

Check out our full casey study with Resignation Media here:

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