Introducing Forecasting for direct campaigns

Thursday, November 21, 2013
By: Elain Szu
Note: this feature was deprecated as of 2015. Please feel free to reach out to your MoPub account manager or MoPub support for more information.

forecasting

We know that part of running an effective app monetization strategy is being able to plan for your business needs. The new Dashboard we launched earlier this year was part of our larger goal to provide you with increasingly sophisticated tools to drive deeper business insights and revenue optimization, in addition to streamlining your team’s daily ad operations.

Like the Dashboard, our new Forecasting feature also empowers mobile publishers to better analyze and optimize their monetization strategies without spending hours managing spreadsheets. For publishers where direct ad sales are a large or growing part of their business, this ability to project inventory availability is particularly powerful.

And as part of the Dashboard, Forecasting offers a similarly intuitive interface with data filters that enable you to evaluate the inventory pieces that are most valuable to your advertising partners. Forecasts also incorporate trends from your last 28 days of data, such as variability between weekends and weekdays, as well as differences based on app, ad format, platform or country. Interactive charts allow you to quickly assess and visualize how much of your inventory is available, booked, or preempted for up to one year in the future.

Forecasting is currently only available for select clients. To request Forecasting for your account, register h ere for access. To find out more about Forecasting for direct-sold campaigns, contact your Account Manager or check out our Forecasting help page .

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