MoPub Blog

Maximize your holiday marketing: Q4 doesn’t end on Dec. 25

Thursday, December 17, 2015 | by: Kira Roytburg

Everyone knows that the Q4 holiday season is a busy time for marketers—but the focus is often solely on the shopping that occurs before the December holidays. Savvy mobile m... read more

How MoPub is making high quality supply a priority

Thursday, December 10, 2015 | by: Jeff Cunning

Supply quality is one of the most impactful and important aspects of mobile programmatic advertising. It’s a broad category; high performing supply, “premium” supply, ad blocking, suspicious pu... read more

A platform that scales with your growth

Wednesday, November 25, 2015 | by: Kristiina Kansen

“ I like to say that timing, perseverance and 10 years of really hard work will eventually make you look like an overnight success.” – Biz Stone ... read more

Introducing native video ads beta

Friday, November 20, 2015 | by: Elain Szu

Since we first introduced native ads, we’ve seen great adoption of this format by app publishers and advertisers alike. In our latest Mobile Programmatic Trends Rep... read more

Mobile Programmatic Trends Report: The uncharted inventory opportunity

Wednesday, November 18, 2015 | by: Jeff Cunning

We’re pleased to publish the latest Mobile Programmatic Trends Report , a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile ... read more

Enhancements to MoPub data and reporting

Tuesday, November 17, 2015 | by: Elena Elfimova

We’re excited to announce that our publishers now have faster access to reporting data and that changes made in the UI also take effect faster. We know you need timely data to monito... read more

Brand marketers, your audience is here

Thursday, November 12, 2015 | by: Jeff Cunning

The audience that brand advertisers want to reach is here: on mobile. Consumers love mobile: there are now more mobile devices (7.5 billion) than people (7.2 billion) in the world [1].... read more

MoPub’s RTB 2.3 spec brings new capabilities along with the latest standards

Wednesday, November 04, 2015 | by: Jeff Cunning

Today, we’re delighted to release our OpenRTB 2.3 spec , which brings DSPs new functionality to accompany the latest standards in mobile programmatic advertising. The newe... read more

Realizing the potential of mobile programmatic advertising: three trends

Tuesday, October 27, 2015 | by: Elizabeth Gilmore

Programmatic buying has become a key component of digital marketing strategies. It brings significant benefits to advertisers, including increased efficiency, scale, and cost-effectiveness, tra... read more

A merry (and monetized) mobile holiday season

Wednesday, October 21, 2015 | by: Casie Attardi Jordan

Holiday sales are forecasted to be strong this year, and that’s good news for everyone in the advertising ecosystem. We’re seeing predictions that consumers are confident, and that US retail sale... read more

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