We’re pleased to share the great results a major automotive brand saw recently with native ads on MoPub. With a goal of driving a targeted consumer audience to local dealerships, the auto brand worked with one of our valued demand partners, Adelphic, to run native ads that encouraged people to visit dealerships for test drives. The campaign reached consumers on more than 21.8 million unique devices and drove more than 150,000 visits to local dealerships in only two months.
“Native ads help our clients reach consumers with effective messaging that drives results and positive brand perception — while not diminishing those consumers’ in-app experiences. MoPub Marketplace gives us access to high quality native ad supply at scale so we can reach the right audience with a high degree of brand safety.” – Michael Collins, CEO of Adelphic
See the full case study here .