We’re pleased to share great campaign results of fashion app Shapely, which recently saw success with video ads on MoPub. Shapely wanted to acquire users at scale who had high lifetime value — a metric which they measure by tracking engagement and in-app purchases for users.
Shapely partnered with demand-side platform Appreciate to run this campaign on MoPub. Appreciate knew they could reach their client’s target audience on mobile apps, but they wanted to also ensure that people grasped the unique concept of the app before downloading and using the app. In order to achieve this, Appreciate used video ads on MoPub to bring the brand and product to life with rich, immersive experiences.
In just two months, Shapely reached people on over 1.3 million unique devices and drove over 10,000 app installs of high lifetime value users.
“Video ads on MoPub bring the experience to life so that people can visualize the experience in the app ahead of time — which leads to more usage and engagement long term.” – Inbar Chap, Chief Business Officer at Appreciate
Read the full case study here .