Attending Casual Connect Tel Aviv ? MoPub’s Managing Director, Twitter UK, Noam Yasour , will host a session discussing why and how mobile app publishers are increasingly choosing to use both in-app purchases (IAPs) and ads for monetization. The presentation will include examples and best practices from leading publishers who have successfully incorporated both IAPs and ads. Don’t miss this chance to learn from the experts – 1:00 pm on November 1st!
Ads & In-App Purchase: Two Worlds Converge
Traditionally, ads and in-app purchases have existed as very separate monetization strategies for app developers — but these two worlds have recently started to converge. In this session, we’ll look at the trends driving app developers to incorporate both forms of monetization, why understanding these drivers is crucial to developing your revenue strategy for 2017 and beyond, and best practices for incorporating monetization with your user experience.