Wednesday, July 24, 2019 | by: Jayme Farrell-Ranker
Mobile app advertising is increasingly moving more holistically towards programmatic buying methods, an approach designed to increase both overall ad revenue for publishers and supply access for buyers. It’s the mobile app world’s version of header bidding; at MoPub, our in-app bidding solution is known as Advanced Bidding. In-app bidding is a hot topic across the industry — but does it work? This piece details MoPub’s approach to running A/B tests designed to uncover the impact of Advanced Bidding compared to a traditional waterfall-based mediation approach.read more
Mobile programmatic is an investment. As a mobile app marketer, programmatic buying can offer huge benefits — but only if you’re prepared to commit time and resources to your efforts. Though not always immediate, in-app programmatic (and behavioral targeting in general) are long term investments for an organization that, if nurtured, will become a vital part of any marketing stack to drive bottomline revenue growth. Don't miss these tips.read more
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