MoPub strives to ensure that the engagement we deliver to our advertisers is authentic, intentional, and drives real value. We believe that users must have a clear, seamless, and consistent way to close ads. By implementing a consistent close button experience on rich media ads from MoPub Marketplace, MoPub can drive better outcomes for both the people using apps and the advertisers who are looking to reach those people. Starting July 1, 2020, we will be retiring support for MRAID’s useCustomClose functionality that enables rich media ads to control their own close button.read more
In episode 2 of MoPub's Thought Exchange video series, we head to São Paulo where we sit down with two top Brazilian app marketers to discuss the many opportunities (and challenges) in the important market of Latin America.read more
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