Thursday, October 17, 2019 | by: Samantha Solmonson
Programmatic in-app video advertising is a big draw for marketers due to its wide reach and strong engagement, but unfortunately that means it also attracts bad actors trying to mimic valid users and siphon big ad dollars. DoubleVerify, whose MRC-accredited IVT measurement solution is directly integrated with MoPub Marketplace, reported that approximately 2% of MoPub’s in-app video traffic that it sampled in Q2 was flagged as invalid.read more
In January of this year, we launched exciting new integrations with leading MRC-accredited invalid traffic (IVT) management solutions from DoubleVerify and Pixalate, and in May, further bolstered our quality control processes with pre-bid IVT detection. Based on DoubleVerify analysis, we observed significant results that help demonstrate the successful effects of these efforts.read more
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