Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we hear from Brett Perloff, Vice President, Programmatic at SoMo Audience.read more
The world of mobile programmatic brings together tens of thousands of mobile app publishers and hundreds of demand-side platforms (DSPs) around the globe — but what determines how connections are made? To help publishers and DSPs understand each other's desires, motivations and goals, we recently hosted MoPub Match!, a unique “dating game show” session at Mobile Growth Summit. Check out the full video, or read on for the highlights of the five themes we covered.read more
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