Continually acquiring new users is key to the success of many businesses — but stale advertising campaigns can be detrimental to this effort. As an advertiser or demand-side partner, what steps can you take to make sure your user acquisition campaigns stay fresh over time, helping you continue to hit your install and post-install KPIs?read more
We’re pleased to share that MoPub is partnering with adsquare , a leading mobile data exchange. Marketers can now create and access unique audiences at scale on the industry’s leading in-ap...read more
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