For buyers, the non-skippable nature of rewarded video ads means more time in front of the user and greater flexibility to deliver their message, while the “opt-in” nature of these ads lends to a positive consumer experience. To best take advantage of this format and optimize your rewarded video campaigns, here are three key best practices.read more
Aarki, a DSP focused on mobile app marketing, worked with a social casino app advertiser looking to achieve a positive ROI through a lower CPI (cost per install) at scale.
Aarki found that the engaging, user-friendly nature of rewarded video ads enabled them to drive success for these key objectives and meet the advertiser’s ROI goal.read more
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