Succeed with rewarded video, part 3: Technical implementation best practices

Thursday, August 17, 2017
By: Jackelyn Cooper

This is Part 3 in our blog series dedicated to helping mobile app publishers (and buyers) maximize their success with rewarded video ads. For tips on how to choose a successful rewarded video placement for your app, be sure to check out Part 1 and Part 2.

As we’ve discussed in the first two installments in our rewarded video series, choosing the right placement for rewarded video ads in your app is key to a positive user experience and overall success. Once you’ve identified the placements that work best for your mobile app, be sure that you’re setting yourself up for success from a technical perspective. A healthy rewarded video integration is key to driving the most impressions per unique user and maximizing your total revenue.  When designing and integrating your rewarded video placement, we suggest keeping these best practices in mind.

1. Consider making rewards a necessity, rather than a “nice to have.”

Thinking about rewarded video early in your game design process is key to maximizing success. The more likely users are to request a reward, the higher the likelihood that you will be able to clear impressions at a high eCPM and drive higher revenue per user. Networks and demand-side partners (DSPs) need to see a high frequency of impressions per user to price the value of each unique user.

2. The first impression is the most important opportunity.

Make sure to allow ample time for initialization and caching before allowing the user the opportunity to show the ad. As a general rule of thumb, we recommend allowing the full timeout limit of 30 seconds; however, this time will vary depending on your unique app logic.  

3. Request ads when the opportunity to show them is high - don’t cache too soon or too late.

Requesting ads that will never be shown creates “noise” for your demand partners.  Be sure to make a request when the user is likely to need the reward, while leaving enough time for the ad to cache.

4. Test, test, test.

There’s no “one size fits all” answer for ideal rewarded video ad placements. Be sure to experiment and test different placements, frequencies, and caching logic to find what works best for your unique app experience. Don’t forget to consider your audience segments — which audiences are most likely to appreciate rewarded video ads in your app? Which users should not be shown these ads — for example, those already making in-app purchases? Diligently testing and optimizing can make the difference between mediocre and outstanding success with rewarded video in your app.

Looking for best practices on the demand side? Look out for our next post, coming soon!

 

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