Leading up to our recent viewability measurement announcement, MoPub and Integral Ad Science held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video below to learn more.
As we move towards Q4, and the brand spend that typically comes at this time, the time is now for savvy mobile app publishers to integrate viewability measurement and capture the brand dollars dependent on it.
“[We’ve created] a transparent, agnostic solution that works for the buy side and has been made as simple as possible on the publisher side. The message here is pretty straightforward: there’s a ton of pent-up demand behind viewability.” —Anand Ramesh, Head of Publisher Partnerships, Americas, MoPub
“Now more than ever is the time for us to capitalize on this. It’s important that we’re speaking the right language and meeting advertisers’ expectations when it comes to media quality — and that is viewability.” —Jason Cooper, General Manager, Mobile, Integral Ad Science
“If we can’t measure it, if we don’t have viewability in there, we can’t optimize it — and then it’s really hard for us to go to our leadership and say, ‘Buy this inventory.’ In-app has become so important [...] but without certain measurement capabilities, I can’t justify it.” —Alison Gensheimer, VP, Digital Marketing, Wells Fargo
Interested in getting started with viewability measurement? If you’re a MoPub publisher, download the latest version of our SDK to enable IAS and Moat in your app. If you’re a buyer looking to access measurable inventory through MoPub, please contact your account team, or DSP partner.
Thursday, October 17, 2019 | by: Samantha Solmonson
Programmatic in-app video advertising is a big draw for marketers due to its wide reach and strong engagement, but unfortunately that means it also attracts bad actors trying to mimic valid users and siphon big ad dollars. DoubleVerify, whose MRC-accredited IVT measurement solution is directly integrated with MoPub Marketplace, reported that approximately 2% of MoPub’s in-app video traffic that it sampled in Q2 was flagged as invalid.read more
At GameDaily Connect USA, MoPub’s Head of Strategic Publisher Partnerships, Americas
Kavitha Gadde took the stage to discuss the state of mobile app bidding — a topic that has become the focal point of considerable hype in the adtech community — and the results publishers and buyers alike are experiencing.read more
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