Leading up to our recent viewability measurement announcement, MoPub and Integral Ad Science held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video below to learn more.
As we move towards Q4, and the brand spend that typically comes at this time, the time is now for savvy mobile app publishers to integrate viewability measurement and capture the brand dollars dependent on it.
“[We’ve created] a transparent, agnostic solution that works for the buy side and has been made as simple as possible on the publisher side. The message here is pretty straightforward: there’s a ton of pent-up demand behind viewability.” —Anand Ramesh, Head of Publisher Partnerships, Americas, MoPub
“Now more than ever is the time for us to capitalize on this. It’s important that we’re speaking the right language and meeting advertisers’ expectations when it comes to media quality — and that is viewability.” —Jason Cooper, General Manager, Mobile, Integral Ad Science
“If we can’t measure it, if we don’t have viewability in there, we can’t optimize it — and then it’s really hard for us to go to our leadership and say, ‘Buy this inventory.’ In-app has become so important [...] but without certain measurement capabilities, I can’t justify it.” —Alison Gensheimer, VP, Digital Marketing, Wells Fargo
Interested in getting started with viewability measurement? If you’re a MoPub publisher, download the latest version of our SDK to enable IAS and Moat in your app. If you’re a buyer looking to access measurable inventory through MoPub, please contact your account team, or DSP partner.
At MoPub — and across the adtech industry — there’s constant talk about header bidding and mobile in-app bidding. Not quite up to speed on this topic, or unsure what you need to know? Read on for an overview of how header bidding developed, its transition into the mobile app space, and why it’s valuable today for both publishers and advertisers.read more
Wednesday, July 24, 2019 | by: Jayme Farrell-Ranker
Mobile app advertising is increasingly moving more holistically towards programmatic buying methods, an approach designed to increase both overall ad revenue for publishers and supply access for buyers. It’s the mobile app world’s version of header bidding; at MoPub, our in-app bidding solution is known as Advanced Bidding. In-app bidding is a hot topic across the industry — but does it work? This piece details MoPub’s approach to running A/B tests designed to uncover the impact of Advanced Bidding compared to a traditional waterfall-based mediation approach.read more
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