Leading up to our recent viewability measurement announcement, MoPub and Integral Ad Science held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video below to learn more.
As we move towards Q4, and the brand spend that typically comes at this time, the time is now for savvy mobile app publishers to integrate viewability measurement and capture the brand dollars dependent on it.
“[We’ve created] a transparent, agnostic solution that works for the buy side and has been made as simple as possible on the publisher side. The message here is pretty straightforward: there’s a ton of pent-up demand behind viewability.” —Anand Ramesh, Head of Publisher Partnerships, Americas, MoPub
“Now more than ever is the time for us to capitalize on this. It’s important that we’re speaking the right language and meeting advertisers’ expectations when it comes to media quality — and that is viewability.” —Jason Cooper, General Manager, Mobile, Integral Ad Science
“If we can’t measure it, if we don’t have viewability in there, we can’t optimize it — and then it’s really hard for us to go to our leadership and say, ‘Buy this inventory.’ In-app has become so important [...] but without certain measurement capabilities, I can’t justify it.” —Alison Gensheimer, VP, Digital Marketing, Wells Fargo
Interested in getting started with viewability measurement? If you’re a MoPub publisher, download the latest version of our SDK to enable IAS and Moat in your app. If you’re a buyer looking to access measurable inventory through MoPub, please contact your account team, or DSP partner.
As a gaming app publisher, it’s important to understand who is playing games today; understanding your audience can help you increase engagement (and in-app monetization). So who is playing mobile games in 2020? Hint: it’s everyone.read more
MoPub strives to ensure that the engagement we deliver to our advertisers is authentic, intentional, and drives real value. We believe that users must have a clear, seamless, and consistent way to close ads. By implementing a consistent close button experience on rich media ads from MoPub Marketplace, MoPub can drive better outcomes for both the people using apps and the advertisers who are looking to reach those people. Starting July 1, 2020, we will be retiring support for MRAID’s useCustomClose functionality that enables rich media ads to control their own close button.read more
Sign up for our newsletter to stay up-to-date with our articles, news, events and more.