At App Growth Summit San Francisco 2018, MoPub’s Head of Demand Sales West, Jacob Kreimer, shared key strategies to success in mobile user acquisition. The session focused on the “app mindset” and explored how innovation in programmatic infrastructure is benefiting both buyers and sellers in the mobile ecosystem. read more

Casual and hyper-casual gaming apps have become incredibly popular with users — and highly successful from a monetization standpoint. Learn how top gaming app developers are using ad monetization to drive high revenue, and why MoPub is the platform of choice for so many game developers. read more

Tracking impressions across creative formats accurately and consistently enables advertisers to optimize their budgets and measure the success of their campaigns more effectively. However, not all mobile monetization platforms or ad serving tools today measure in-app impressions consistently across formats, which in some cases creates reporting and billing discrepancies in the mobile industry. Learn why MoPub decided to become an early adopter of the MRC's measurement guidelines and what we've seen as a result. read more

In this edition of our Partner Spotlight series, we have three burning questions for StackAdapt's COO-Founder & CEO, Vitaly Pecherskiy. Get his take on first party data, inventory quality, what app publishers need to know, and more. read more

What's going on with rewarded video today? Non-gaming brands contribute a larger share of voice than gaming advertisers on MoPub. Playables are one of the most innovative formats in the rewarded space and are growing aggressively. LATAM and APAC regions have shown tremendous growth and is expected to grow further for rewarded ad formats.The highest yield for a rewarded video publisher is delivered when real-time bidding (RTB) demand is enabled alongside network demand. With the adoption of Advanced Bidding, we expect publishers’ yield to improve significantly as it allows demand partners to bid on unique users that they were unable to reach previously due to legacy waterfall setup. read more

We’re excited to share more about what we’ve done to the fully redesigned line item detail page in an effort to streamline publishers’ inventory management and ad monetization experience. As part of this change, publishers have access to new tools and workflows, such as the new creative review tool, which will help users save time and work more efficiently in their MoPub account. read more

Most premium publishers who sell inventory programmatically rely on a tactic called header bidding, which allows them to simultaneously offer inventory to all of their ad exchanges before making calls to their ad servers. While header bidding has steadily gained adoption on the open web, it has been slower to gain popularity among app publishers. Because there is not an actual header within apps, the phrase “mobile header bidding” is a misnomer, which is why industry insiders instead call this practice “mobile bidding,” “advanced bidding” or “unified auction.” Casie Jordan, director of professional services at Twitter-owned mobile ad tech company MoPub, spoke with eMarketer’s Ross Benes about how header bidding is moving into apps. read more

In this edition of our Spotlight series, we interview Randi Stipes, Head, Consumer & Ad Sales Marketing at Watson Media and Weather, makers of The Weather Channel app. Hear why The Weather Channel decided to redesign their top app, what role machine learning plays in the experience, and The Weather Channel's tips for other publishers. read more

Turning an app into a sustainable business takes more than just a great idea. In our latest Publisher Spotlight video interview, the story of top app Spinrilla’s founder Dylan Copeland shows why it’s important to think about monetization from the beginning, especially for developers planning to focus on ads to generate revenue. read more

Just as it’s important to have the right technology and platform to make this a reality, active participation from all parties of the ecosystem is also crucial. Today we are excited to announce that we are working with Facebook Audience Network, AdColony, AppLovin, and TapJoy to accelerate the evolution of Advanced Bidding. More partners are expected to participate in Advanced Bidding throughout 2018 and beyond. read more