Understand the health of your ad business at a glance with MoPub’s publisher UI dashboard

Tuesday, September 17, 2019 | by: Calvin Yeung

We’re excited to announce the beta of the completely revamped MoPub publisher UI dashboard, available to all of our publishers beginning today, designed to save you time. read more

Exciting updates to ad sizes and workflow on MoPub

Monday, September 16, 2019 | by: Samantha Solmonson & Calvin Yeung

We’ve recently simplified ad format setup in the MoPub publisher UI and launched the OpenRTB format array extension, providing DSPs with the flexibility to access a wider variety of sizes for banner, medium rectangle, and fullscreen ads on MoPub Marketplace. We’ve heard feedback from our demand partners that their clients support these incremental sizes; by enabling these sizes on MoPub, we expect to better meet these needs, seeking to drive additional scale and impact for our publishers. read more

In high demand: Dissecting today’s DSP landscape and up-leveling your ad inventory

Tuesday, September 10, 2019 | by: Franklin Ramirez and Sara Penchina

If you’re curious to learn more about the state of the DSP landscape today, what the primary types of DSPs are and how they’re differentiated, and what you can do to make your ad inventory more attractive to them, read on for a crash course on the current DSP landscape for the mobile app world. read more

How to get ahead with header bidding

Monday, August 05, 2019 | by: Sara Penchina

At MoPub — and across the adtech industry — there’s constant talk about header bidding and mobile in-app bidding. Not quite up to speed on this topic, or unsure what you need to know? Read on for an overview of how header bidding developed, its transition into the mobile app space, and why it’s valuable today for both publishers and advertisers. read more

Mobile marketer best practices: Programmatic expectations

Wednesday, July 24, 2019 | by: Michael Borgmann

Mobile programmatic is an investment. As a mobile app marketer, programmatic buying can offer huge benefits — but only if you’re prepared to commit time and resources to your efforts. Though not always immediate, in-app programmatic (and behavioral targeting in general) are long term investments for an organization that, if nurtured, will become a vital part of any marketing stack to drive bottomline revenue growth. Don't miss these tips. read more

Test results are in: the promise of mobile app bidding has become a reality

Wednesday, July 24, 2019 | by: Jayme Farrell-Ranker

Mobile app advertising is increasingly moving more holistically towards programmatic buying methods, an approach designed to increase both overall ad revenue for publishers and supply access for buyers. It’s the mobile app world’s version of header bidding; at MoPub, our in-app bidding solution is known as Advanced Bidding. In-app bidding is a hot topic across the industry — but does it work? This piece details MoPub’s approach to running A/B tests designed to uncover the impact of Advanced Bidding compared to a traditional waterfall-based mediation approach. read more

Uken Games sees multifaceted success with MoPub's platform

Tuesday, July 09, 2019 | by: Sara Penchina

Uken Games switched from their previous monetization platform to MoPub and saw success in three particular areas: performance, client support, and innovation. read more

Native ads best practices for app publishers

Friday, June 28, 2019 | by: Natalie Breitbach

Native ads are a great way to seamlessly engage your app users. To properly implement MoPub native ads into your app, be sure to follow these technical best practices. read more

Breaking down incrementality: What mobile marketers need to know

Wednesday, June 26, 2019 | by: Jeremy Levitan & Caitlin McGovern

Put enough mobile app marketers in one room, and eventually the conversation is bound to turn to one of adtech’s latest buzzwords: incrementality. Everyone’s talking about it. No one’s really mastered it. So what is it, why is it important, and how can mobile marketers use it to their advantage? read more

Maximizing your mediation: Top tips for evaluating a monetization solution

Tuesday, June 25, 2019 | by: Vincent Pagnard-Jourdan

As a gaming app developer with specific needs, what are the different elements you need to take into consideration when picking a monetization platform? Should you look for a gaming-specific solution? Is it best to have all demand flowing through one platform, or to diversify? CPA or CPM? At Casual Connect Europe, MoPub’s Vincent Pagnard-Jourdan (Head of Publisher Partnerships, EMEA) shared learnings from his years of expertise helping Europe's top gaming publishers maximize the value of their ad inventory. read more

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