Mobile marketer best practices: Taking advantage of in-app ad formats

Wednesday, May 22, 2019 | by: Michael Borgmann

Advertising in mobile apps presents a huge opportunity for reaching today’s consumers at scale — but in order to maximize success, mobile marketers should invest time to fully understand, test, and optimize their ad formats. In this piece, we explore best practices for marketers looking to get smarter about formats and take their in-app ad campaigns to the next level. read more

Understand true ads LTV: MoPub impression-level revenue data now available in SDK 5.7

Tuesday, May 21, 2019 | by: David Gregson

We’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will then have the flexibility to either process the data themselves or send it to their partners such as Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA, and Tenjin for deeper analysis and reporting. Our SDK-based solution (available starting with MoPub SDK 5.7) enables publishers and third-party analytics and attribution providers to more easily ingest the data through an existing integration, rather than having to create a new API. read more

MoPub launches support for app-ads.txt

Wednesday, May 08, 2019 | by: Samantha Solmonson

In a recent blog post, we discussed the importance of leveraging the IAB’s app-ads.txt spec in order to combat unauthorized reselling and app spoofing. As we have seen with the widespread adoption of its desktop counterpart, MoPub believes app-ads.txt will help create a trusted environment for in-app ad buying and selling. MoPub is happy to announce that we are now supporting the IAB’s most recent version of the app-ads.txt specification. read more

The whole is greater than the sum of its parts: Advantages of a full-stack monetization solution

Tuesday, April 30, 2019 | by: Calvin Yeung

Choosing a full-stack monetization solution that allows publishers to access and manage all supply sources within a single platform is an easy way for an app publisher to balance revenue, user experience, and operational efficiency. read more

#PowerPlayers: Connecting strong women across adtech

Friday, April 05, 2019 | by: Kristiina Kansen

There are many "women in media" groups and events, but we know that the adtech space specifically presents its own unique challenges and opportunities. At MoPub, we’re proud to showcase strong female leadership: more than half of our leadership team and over 60% of our commercial team is comprised of women. Having diverse teams is something we feel passionate about. To celebrate women in our industry and provide a platform to connect, we kicked off a dinner event series called "#PowerPlayers: Women in Tech". read more

Powering gaming developers: MoPub simplifies integration process with plugin for Unity Editor

Wednesday, April 03, 2019 | by: David Gregson

We’re excited to announce that we’ve extended the capabilities of the MoPub plugin for the Unity Editor, making it easier than ever to integrate the MoPub SDK and MoPub supported networks into apps built on Unity. read more

Optimize your user acquisition strategy with impression-level revenue data

Tuesday, March 19, 2019 | by: David Gregson

Granular user level data has become very important to mobile in-app publishers regardless of their monetization model. Publishers using advertising and/or in-app purchasing to generate revenue are ... read more

The next step in preserving supply quality: app-ads.txt

Thursday, March 14, 2019 | by: Samantha Solmonson

The original ads.txt specification (“ads” stands for “Authorized Digital Sellers”) was developed by the IAB Tech Lab in the spring of 2017 to counter this type of fraud, and also to help publishers reign in the unauthorized reselling of their inventory, a practice that has become particularly rampant in the desktop/web environment. Learn how this applies to the in-app environment. read more

How hyper-casual gaming became big business

Wednesday, March 13, 2019 | by: Vincent Pagnard-Jourdan

Casual and hyper-casual gaming is hot right now — these types of apps are consistently at the top of the app stores. As we’ve discussed previously, there are several key features that make MoPub the monetization platform of choice for these types of gaming apps. Here we’ll take a look at the evolution of the in-app advertising economy and how it’s shaping the gaming ecosystem. read more

Partner Spotlight: Remerge defines quality

Wednesday, March 13, 2019 | by: Eirini Polydora

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we discuss the concept of "quality" with Aoife Cassidy, Director of Partnerships at Remerge. read more

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