Uken Games sees multifaceted success with MoPub's platform

Tuesday, July 09, 2019 | by: Sara Penchina

Uken Games switched from their previous monetization platform to MoPub and saw success in three particular areas: performance, client support, and innovation. read more

Native ads best practices for app publishers

Friday, June 28, 2019 | by: Natalie Breitbach

Native ads are a great way to seamlessly engage your app users. To properly implement MoPub native ads into your app, be sure to follow these technical best practices. read more

Breaking down incrementality: What mobile marketers need to know

Wednesday, June 26, 2019 | by: Jeremy Levitan & Caitlin McGovern

Put enough mobile app marketers in one room, and eventually the conversation is bound to turn to one of adtech’s latest buzzwords: incrementality. Everyone’s talking about it. No one’s really mastered it. So what is it, why is it important, and how can mobile marketers use it to their advantage? read more

Maximizing your mediation: Top tips for evaluating a monetization solution

Tuesday, June 25, 2019 | by: Vincent Pagnard-Jourdan

As a gaming app developer with specific needs, what are the different elements you need to take into consideration when picking a monetization platform? Should you look for a gaming-specific solution? Is it best to have all demand flowing through one platform, or to diversify? CPA or CPM? At Casual Connect Europe, MoPub’s Vincent Pagnard-Jourdan (Head of Publisher Partnerships, EMEA) shared learnings from his years of expertise helping Europe's top gaming publishers maximize the value of their ad inventory. read more

Mobile marketer vertical spotlight: Retail

Wednesday, June 19, 2019 | by: Caitlin McGovern

Retail marketers, are you taking advantage of the programmatic opportunity? We know that vertical-specific insights are key for marketers planning their programmatic investments, and have compiled the latest retail intel in this report. read more

Detecting & preventing in-app invalid traffic (IVT)

Monday, June 10, 2019 | by: Sara Penchina

MoPub is committed to our mission of helping developers and publishers monetize their applications and maximize revenue, which is why traffic quality remains a top priority. In this article, we explore how and why publishers can detect and prevent invalid traffic (IVT). read more

Driving demand-side efficiency with Smart Supply

Thursday, June 06, 2019 | by: Samantha Solmonson

MoPub is dedicated to developing innovative exchange efficiencies that help maximize scale and performance while limiting excess costs and waste for our demand partners. Smart Supply is one example of how we are driving buy-side efficiencies through product innovation. read more

MoPub launches Pixalate pre-bid IVT filtering for Marketplace

Thursday, May 30, 2019 | by: Samantha Solmonson

In January of this year, we announced post-bid traffic quality partnerships with Pixalate and DoubleVerify, two of the leading MRC-accredited vendors in invalid traffic (IVT) management. Today, we are happy to announce that we’ve expanded our partnership with Pixalate to include pre-bid IVT filtering. read more

GSN Games finds their inner winner with MoPub’s Advanced Bidding

Tuesday, May 28, 2019 | by: Casie Attardi Jordan

People are using mobile apps in ever-changing ways: for creative inspiration, as a distraction from everyday life, or even to expand their linguistic capabilities. For the GSN Games audience, it’s all about finding their inner winner — and thanks to MoPub’s Advanced Bidding solution, GSN Games has been able to win at monetization in a new way. Learn what results they've seen. read more

Mobile marketer best practices: Taking advantage of in-app ad formats

Wednesday, May 22, 2019 | by: Michael Borgmann

Advertising in mobile apps presents a huge opportunity for reaching today’s consumers at scale — but in order to maximize success, mobile marketers should invest time to fully understand, test, and optimize their ad formats. In this piece, we explore best practices for marketers looking to get smarter about formats and take their in-app ad campaigns to the next level. read more

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