Optimize your user acquisition strategy with impression-level revenue data

Tuesday, March 19, 2019 | by: David Gregson

Granular user level data has become very important to mobile in-app publishers regardless of their monetization model. Publishers using advertising and/or in-app purchasing to generate revenue are ... read more

The next step in preserving supply quality: app-ads.txt

Thursday, March 14, 2019 | by: Samantha Solmonson

The original ads.txt specification (“ads” stands for “Authorized Digital Sellers”) was developed by the IAB Tech Lab in the spring of 2017 to counter this type of fraud, and also to help publishers reign in the unauthorized reselling of their inventory, a practice that has become particularly rampant in the desktop/web environment. Learn how this applies to the in-app environment. read more

How hyper-casual gaming became big business

Wednesday, March 13, 2019 | by: Vincent Pagnard-Jourdan

Casual and hyper-casual gaming is hot right now — these types of apps are consistently at the top of the app stores. As we’ve discussed previously, there are several key features that make MoPub the monetization platform of choice for these types of gaming apps. Here we’ll take a look at the evolution of the in-app advertising economy and how it’s shaping the gaming ecosystem. read more

Partner Spotlight: Remerge defines quality

Wednesday, March 13, 2019 | by: Eirini Polydora

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we discuss the concept of "quality" with Aoife Cassidy, Director of Partnerships at Remerge. read more

Bidding in Barcelona: 3 key takeaways from MoPub and Facebook Audience Network's publisher event

Tuesday, March 05, 2019 | by: Natalie Breitbach

One of the MoPub team’s favorite moments at Mobile World Congress last week was the chance to connect directly with publishers to discuss something we’re all excited about: Advanced Bidding. On February 25, we partnered with the Facebook Audience Network team to host leading mobile app publishers in Barcelona for cocktails and conversations about how in-app bidding is impacting the mobile ecosystem. read more

Publisher Spotlight: Tripledot Studios on user-level revenue

Wednesday, February 20, 2019 | by: Noam Yasour

User-level data is becoming increasingly important in the mobile app space, but there are challenges. In this edition of our Publisher Spotlight series we interview Akin Babayigit, Co-founder and COO of Tripledot Studios, on the facts and myths of user-level data. read more

Partner Spotlight: Diving into quality with DoubleVerify

Tuesday, February 19, 2019 | by: Elizabeth Gilmore

In this edition of our Partner Spotlight series, we interview Roy Rosenfeld, VP of Product and head of the Fraud Lab at DoubleVerify. We're focusing on quality, and Roy shares what "quality" means in the mobile app world, as well as market misconceptions. read more

MoPub Analytics: Fast, intuitive, and visual access to your data

Wednesday, February 06, 2019 | by: Michal Jacobsberg-Reiss

Today we’re excited to announce that we’re launching a new analytics solution: MoPub Analytics. It’s fast, offers a wide range of visualizations, and is built with an intuitive user experience in mind. This new solution provides our clients with a number of new capabilities beyond what they've had access to in the past, while at the same time ensuring that they can continue running their core reporting use cases. read more

Eight New Year’s resolutions for DSP success

Tuesday, January 22, 2019 | by: Tarika Soni

DSPs, are you ready to maximize your mobile programmatic ad buys in 2019? It's not too late to make your resolutions: from understanding the (hyper)casual gaming audience to embracing new technologies, we've got eight key resolutions to help you hit the ground running this year. read more

MoPub announces traffic quality partnerships with Pixalate and DoubleVerify

Tuesday, January 08, 2019 | by: Elizabeth Gilmore

Traffic quality is a top priority for MoPub and our clients, and invalid traffic (IVT) is an industry-wide concern. Today marks the launch of our comprehensive, multi-step approach to ensuring traffic quality through direct integrations with best-in-class IVT-management vendors while continuing to leverage Twitter’s global policy operations resources to enforce stringent policies for controlling traffic quality across our exchange. read more

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