Moloco wins big with MoPub inventory, formats and high user quality

Thursday, November 21, 2019 | by: Franklin Ramirez and Sara Penchina

Moloco, a mobile adtech company that unlocks the value of data through advertising, was looking to partner with an exchange that could help improve video performance and help drive the acquisition of high quality users. Since partnering with MoPub, Moloco has found success around video inventory volume, versatility of ad formats, and high user quality. read more

Targeting at scale with curated in-app inventory

Monday, November 11, 2019 | by: Samantha Solmonson

The ability to curate programmatic ad inventory, in the form of private marketplaces (PMPs), whitelists, or Inventory Packages (deal IDs), is an important decision factor for many brands and their agencies. We recently rolled out 18 new Inventory Packages to help brands target consumers’ favorite apps, as ranked by mobile data and analytics platform App Annie, as well as our most viewable ad inventory, as measured by our industry-leading ad verification partner, Integral Ad Science (IAS). read more

Bringing programmatic in-house: Insights from the experts

Monday, November 11, 2019 | by: Caitlin McGovern

The concept of bringing programmatic in-house is a hot topic for many mobile marketers. MoPub recently sat down with Yonatan Ellert, Director of Growth at DraftKings and Cole Morris, Growth Marketing Analyst at Root Insurance to discuss their perspectives on this subject. Below is an interview summary. read more

MoPub’s in-app video traffic quality shines

Thursday, October 17, 2019 | by: Samantha Solmonson

Programmatic in-app video advertising is a big draw for marketers due to its wide reach and strong engagement, but unfortunately that means it also attracts bad actors trying to mimic valid users and siphon big ad dollars. DoubleVerify, whose MRC-accredited IVT measurement solution is directly integrated with MoPub Marketplace, reported that approximately 2% of MoPub’s in-app video traffic that it sampled in Q2 was flagged as invalid. read more

The future of mobile app bidding is here: best practices for publishers to test the impact of bidding solutions

Tuesday, October 15, 2019 | by: Sara Penchina

At GameDaily Connect USA, MoPub’s Head of Strategic Publisher Partnerships, Americas Kavitha Gadde took the stage to discuss the state of mobile app bidding — a topic that has become the focal point of considerable hype in the adtech community — and the results publishers and buyers alike are experiencing. read more

Advanced Bidding is a hit for music streaming platform Audiomack

Tuesday, October 08, 2019 | by: Calvin Yeung

Audiomack leverages a hybrid combination of in-app subscription and advertising to monetize the mobile app. Thanks in part to MoPub’s Advanced Bidding solution and unique native demand, Audiomack has been able to provide a free platform for new and emerging artists to reach their audience at scale. read more

Bye-bye IVT: MoPub quality control shows initial success

Monday, October 07, 2019 | by: Samantha Solmonson

In January of this year, we launched exciting new integrations with leading MRC-accredited invalid traffic (IVT) management solutions from DoubleVerify and Pixalate, and in May, further bolstered our quality control processes with pre-bid IVT detection. Based on DoubleVerify analysis, we observed significant results that help demonstrate the successful effects of these efforts. read more

How to monetize your game: monetization models for mobile game publishers to consider

Thursday, October 03, 2019 | by: Sara Penchina

As app discovery becomes more competitive and more publishers turn to paid user acquisition, the value of ad monetization increases. So how can gaming app developers best approach monetization for these popular apps, and what should drive their monetization strategy? Here are key monetization models to consider when it comes to generating revenue from your game, covering both advertising and paid options in-app. read more

Criteo sees success and scale with native ads

Thursday, September 26, 2019 | by: Sara Penchina

Criteo, the advertising platform for the open internet, partnered with MoPub to bring native ad formats to their advertisers via mobile in-app RTB. After launching this engaging ad format on MoPub ... read more

Three strategies for publishers to succeed with app monetization

Tuesday, September 24, 2019 | by: Ben Kaplan

Publishers can best chart a course for a successful app monetization strategy when they evaluate data at its most granular levels, deliver the best consumer experiences, and leverage platform diversification for more effective audience acquisition. read more

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