Criteo sees success and scale with native ads

Thursday, September 26, 2019
By: Sara Penchina

Criteo, the advertising platform for the open internet, partnered with MoPub to bring native ad formats to their advertisers via mobile in-app RTB. After launching this engaging ad format on MoPub inventory, in conjunction with other factors including Criteo’s proprietary algorithm, Criteo increased investment on MoPub native ad inventory by 122% year-over-year (Q4 2017 to Q4 2018). Total conversions for Criteo advertisers on MoPub inventory increased 90% year-over-year from Q2 2018 to Q2 2019, and native ads on MoPub provided 4X higher clickthrough rates for Criteo compared to banner ads on MoPub. Click here to learn more about our latest case study. 

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Criteo native ads case study 

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