SundayToz is a social and mobile gaming developer based in Korea, known for casual puzzle games. Originally operating on an in-app purchase (IAP) only model, SundayToz chose to add in-app advertising (IAA) to their business model. Looking to increase return on investment, SundayToz made the switch to MoPub’s full-platform solution and experienced positive results.
Before switching to MoPub, SundayToz was looking to increase access to diversified demand and lower volatility in revenue. They also faced general in-app advertising challenges including:
After changing their mediation platform to MoPub, SundayToz experienced revenue growth and improved access to diversified demand.