Announcing the MoPub Marketplace
Announcing the MoPub Marketplace, Real-Time Bidding For Mobile Advertising
MoPub Marketplace, the ‘trading floor of mobile advertising,’ enables ads to be purchased and sold in a transparent manner and is now open to major media publishers and independent app developers
SAN FRANCISCO ( October 27, 2011 ) – MoPub, the mobile advertising startup founded by former AdMob and Google employees, is today announcing the launch of MoPub Marketplace. Marketplace is the first self-service, real-time bidding platform for mobile advertising, aimed at giving publishers access to new sources of revenue through a competitive auction, while enabling them to retain complete control and transparency.
Essentially a virtual trading floor for mobile ads, MoPub Marketplace connects app publishers with ad buyers in a real-time market. Advertisers, ad agencies, and demand-side platforms are able to target audiences with greater precision as compared to traditional ad networks. The result is a more efficient market, greater ad revenues for application publishers, and happier end users.
The launch of Marketplace makes MoPub the first and only “one-stop shop” mobile ad server that enables publishers to monetize through direct-sold ads, cross-promotional campaigns, ad networks, and real-time bidding – all in a single product. Moreover, its optimization algorithms are designed explicitly to maximize revenue for publishers across both iOS and Android devices without sacrificing the user experience. Starting today, Marketplace is open to all types of publishers, from major media publishers of mobile apps to emerging social games and long-tail developers.
“Until today, publishers have had to operate their mobile ads through a black box: blindly trusting ad networks, without knowing which ads are effective and with no control over the type of ads consumers receive. This matters considerably to the top tier publishers we are working with who are concerned with brand protection as well as ad performance,” said Jim Payne, CEO and co-founder of MoPub.
MoPub’s open-source and flexible SDK means the over 650 publishers on MoPub’s ad-serving platform will have access to complete visibility on how much revenue they’re earning per impression. MoPub Marketplace uniquely offers publishers:
- Transparency: Ad performance statistics down to a specific ad creative
- Ease of use: A single, lightweight SDK with self-service sign up
- Control: The ability for publishers to preemptively block ads from a particular advertiser or brand, such as an ad by a competitor, and also block specific ads
Publishers can also choose whether to expose their application name to bidders on the Marketplace.
“We investigated all the players in the mobile ad ecosystem and selected MoPub because it brought together everything we needed into one product. Marketplace gives us 100 percent transparency and control over our revenue and the types of ads we display to our community,” said Victor Rubba, CEO and founder of Fluik Games, publisher of top iTunes app store games Office Zombie and Office Jerk, and a participant in the MoPub Marketplace beta test. “Marketplace is truly unique compared to other exchange-only or ad network products.”
The company’s Series A was funded by Accel Partners, a backer of both AdMob and Facebook, is also announcing continued adoption of its overall publishing platform: MoPub now powers over 650 publishers worldwide, serving billions of monthly ad impressions.
MoPub Marketplace is now open to the public and free for publishers. To learn more visit: www.mopub.com/products/marketplace/
MoPub is a one-stop shop ad server designed to help mobile app publishers manage and monetize their ad inventory on iOS and Android devices. We work with mobile publishers, both large and small, to turn their apps into businesses. Unlike other ad servers, exchanges, and mediation networks that only provide one solution, MoPub manages all of a publisher’s advertising inventory needs – direct ad, cross-promotional, ad network, and real-time bidding campaigns – in one product.
MoPub serves ads across Android, iOS and mobile web platforms. For more information, please visit the MoPub web site at www.mopub.com , or follow MoPub on twitter at www.twitter.com/mopub . Headquartered in San Francisco, MoPub is hiring across engineering and business functions for both its west coast and New York offices. Visit www.mopub.com/about/careers for more opportunities.
MoPub was founded by ex-Google and ex-AdMob product managers and engineers and has raised over $6.5 million in venture capital from Accel Partners and Harrison Metal Capital.
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