MoPub Blog / Elain Szu

Announcing the release of MoPub’s publisher reporting API

Monday, November 07, 2016 | by: Elain Szu

We’re delighted to announce that mobile app publishers can now access data for direct sales, ad networks, and MoPub Marketplace through MoPub’s Publisher Reporting API. Reporting is ... read more

Introducing Rewarded Video on MoPub Marketplace

Tuesday, October 25, 2016 | by: Elain Szu

We’re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly ser... read more

Global Mobile Programmatic Trends Report: Four years of growth and new opportunities for buyers

Wednesday, August 31, 2016 | by: Elain Szu

This quarter’s report marks the four year anniversary of our Mobile Programmatic Trends Report. Since that time, the landscape for in-app mobile advertising, particularly through real-time biddin... read more

Rewarded video: Three tips for success

Monday, July 25, 2016 | by: Elain Szu

What should publishers know to maximize rewarded video success? Last week, MoPub hosted a session on rewarded video at Casual Connect featuring MoPub product exper... read more

A summary of supply quality trends in mobile programmatic

Thursday, July 14, 2016 | by: Elain Szu

In our recent whitepaper series on the state of supply quality, we investigated three particularly salient topics to marketers today: fraud , viewability , and ... read more

Miniclip doubles CPMs using playable ads

Wednesday, June 29, 2016 | by: Elain Szu

We’ve seen increasingly strong publisher revenue from playable ads and rising popularity among advertisers for this emerging ad format in recent months. Playable ads offer an interac... read more

State of Supply Quality in Mobile Programmatic | Part I: Fraud

Wednesday, June 22, 2016 | by: Elain Szu

We are pleased to release the first section of a whitepaper series that seeks to explain how fraud, viewability, and ad blocking are impacting the mobile advertising ecosystem today — to help m... read more

Ubisoft doubles user LTVs using rewarded video

Thursday, March 17, 2016 | by: Elain Szu

One of our goals at MoPub is to facilitate knowledge sharing between our clients to help you drive better results. Rewarded video ads are one of the most talked about topics among both publishe... read more

How far we have come: 2015 highlights

Thursday, January 14, 2016 | by: Elain Szu

From record-breaking spend on in-app advertising to exciting new ad formats, 2015 was a year of milestones in mobile advertising. And at MoPub, we worked to bring our customers better perform... read more

Introducing native video ads beta

Friday, November 20, 2015 | by: Elain Szu

Since we first introduced native ads, we’ve seen great adoption of this format by app publishers and advertisers alike. In our latest Mobile Programmatic Trends Rep... read more

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