Partner Spotlight: CrossTarget’s Jay Yang on programmatic advertising in South Korea

Thursday, July 13, 2017 | by: Natalie Breitbach

Jay Yang provides perspective on the mobile programmatic market in South Korea, the effectiveness of native ads, advice for publishers, and more. read more

Introducing MoPub inventory packages

Thursday, June 29, 2017 | by: Emel Mutlu

We’re excited to announce inventory packages - a new MoPub targeting solution available to all our demand partners globally. Buyers can target the exact inventory they’re looking for, by choosing from a range of available packages. Packages are curated based on characteristics such as inventory type, contextual and performance data. read more

Introducing Facebook Audience Network Rewarded Video Availability

Wednesday, June 28, 2017 | by: Casie Attardi Jordan

Publishers can now access even more rewarded video demand through MoPub. Today, Facebook announced the availability of rewarded video advertising through Audience Network, and we’re thrilled to be partnering with Facebook’s Audience Network on this initiative. As part of this partnership, publishers will now have access to Audience Network's rewarded video demand available through the MoPub mediation platform. read more

Partner Spotlight: Jampp’s Joff Hamilton-Dick on prioritizing programmatic, marketer misconceptions, and more

Monday, June 19, 2017 | by: Natalie Breitbach

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more in a quick Q... read more

Partner Spotlight: Benjamin Dick, Director, Data & Ad Effectiveness at IAB, shares top takeaways for publishers and advertisers from IAB’s first Mobile Programmatic Town Hall

Monday, June 05, 2017 | by: Ilana Grumer

The IAB recently held its first “Mobile Programmatic Monetization” Town Hall, which invited participants to have a collaborative discussion around best practices and tactics for mobile monetization. MoPub interviewed the IAB's Benjamin Dick to learn more. read more

Dynalyst finds native ads success in Japan with MoPub

Monday, May 15, 2017 | by: Natalie Breitbach

Dynalyst worked with MoPub to reach gaming apps users in Japan with native ads. Learn more in our new case study. read more

10 Ways to Keep Your User Acquisition Campaigns Fresh

Wednesday, April 12, 2017 | by: Jana Gökalp

Continually acquiring new users is key to the success of many businesses — but stale advertising campaigns can be detrimental to this effort. As an advertiser or demand-side partner, what steps can you take to make sure your user acquisition campaigns stay fresh over time, helping you continue to hit your install and post-install KPIs? read more

Previewing viewability: the value for mobile publishers

Tuesday, April 04, 2017 | by: Meridith Miller

MoPub is scaling access to viewable inventory in 2017 and is calling on our publisher partners to join us. As we approach our public launch, we wanted to take a moment to convey the work that has gone into this with Integral Ad Science (IAS) and Moat, and the value that we believe publishers will see from adopting this viewability solution. read more

MoPub @ Mobile World Congress

Monday, February 13, 2017 | by: Natalie Breitbach

The MoPub team will be heading to Barcelona soon for #MWC17, and we’re excited to meet many of our partners and new contacts! Here's where you can find us. read more

MoPub @ Mobile Growth Summit SF

Thursday, January 26, 2017 | by: Natalie Breitbach

The MoPub team will be attending Mobile Growth Summit in San Francisco next week, and we’d love to see you there! Catch us at our booth, and don’t miss the MoPub team at these sessions: ... read more

Sign up for our newsletter to stay up-to-date with our articles, news, events and more.