Who’s playing mobile games in 2020? Top tips for app publishers

Tuesday, March 31, 2020 | by: Nicolas McConnell

As a gaming app publisher, it’s important to understand who is playing games today; understanding your audience can help you increase engagement (and in-app monetization). So who is playing mobile games in 2020? Hint: it’s everyone. read more

View, engage, close, repeat: The importance of a consistent ad experience

Monday, March 30, 2020 | by: Shahista Jiwani

MoPub strives to ensure that the engagement we deliver to our advertisers is authentic, intentional, and drives real value. We believe that users must have a clear, seamless, and consistent way to close ads. By implementing a consistent close button experience on rich media ads from MoPub Marketplace, MoPub can drive better outcomes for both the people using apps and the advertisers who are looking to reach those people. Starting July 1, 2020, we will be retiring support for MRAID’s useCustomClose functionality that enables rich media ads to control their own close button. read more

Thought Exchange video series, episode 2: Top LATAM market trends mobile marketers need to know today

Tuesday, March 24, 2020 | by: Julia Martin

In episode 2 of MoPub's Thought Exchange video series, we head to São Paulo where we sit down with two top Brazilian app marketers to discuss the many opportunities (and challenges) in the important market of Latin America. read more

A message from MoPub: We’re here for you

Thursday, March 19, 2020 | by: Robin Wheeler

In light of the COVID-19 pandemic that has left many of us searching for answers, we acknowledge the current challenges facing our world, our families and communities, and our businesses. In the midst of a rapidly evolving situation and an unprecedented time, we want to provide a brief update on what MoPub is doing and what you can expect during this time. read more

The ‘In-App Gap’: where premium eyeballs go to waste

Wednesday, March 11, 2020 | by: Guest Post: The Trade Desk

At MoPub, we've been working for some time to dispel some of the myths surrounding mobile in-app advertising and help marketers take advantage of this great inventory. Our friends at The Trade Desk recently published an article that we couldn't agree with more. read more

Welcoming Pangle to MoPub Marketplace

Monday, March 09, 2020 | by: Pavlina Vasilatou

MoPub is pleased to announce the integration and launch of the Pangle demand-side platform (DSP) on MoPub Marketplace. Pangle is the leading video advertising platform from ByteDance that offers interactive and high performing in-app advertising solutions. read more

From arcade to new decade: how did gaming apps evolve to what they are today?

Wednesday, March 04, 2020 | by: Nicolas McConnell

In MoPub’s Gaming 101 series, our aim is to arm mobile gaming publishers with the tools and knowledge they need to better understand the mobile gaming community, audience types, genres, key terminology, and ultimately, how to monetize. In this article, we’ll uncover insights on the mobile gaming community and its origins. read more

BitMango benefits from MoPub’s full platform solution

Monday, March 02, 2020 | by: Boram Ku

After testing MoPub’s full platform solution, BitMango experienced a 10% ARPDAU increase and increased operational efficiency. Learn more here! read more

Advanced Bidding moving full speed ahead: Exciting updates from Facebook Audience Network, Mintegral, and Verizon

Wednesday, February 26, 2020 | by: Calvin Yeung

Starting today, we’ve moved Facebook Audience Network into open beta with Advanced Bidding. Any publisher that wants to opt into Advanced Bidding with Facebook Audience Network can do so by simply reaching out to their MoPub account teams or support@mopub.com. read more

Breaking down programmatic, Episode 1: Demystifying the DSP (Part III)

Thursday, February 20, 2020 | by: Julia Martin

The premier episode of MoPub’s newly launched Thought Exchange video series has been all about demystifying the DSP -- and really, demystifying mobile programmatic advertising as a whole. Today, we’re excited to release the final installment (Part III) of our first topic, in which our app marketer experts dive into actionable opportunities and share specific recommendations for their mobile marketer peers. read more

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