Clipbox increases revenue by 30%

Tuesday, October 17, 2017 | by: Mariko Mizukami

Leading Japanese utility app Clipbox integrated MoPub after seeing revenue through ad networks start to stagnate. MoPub's effective network mediation combined with increased competition from programmatic demand on MoPub Marketplace resulted in a 30% increase in revenue for Clipbox. Learn more in our new case study, available below in English, Japanese, and Korean. read more

#MeasurementMixer at dmexco 2017

Friday, September 29, 2017 | by: Natalie Breitbach

MoPub, Factual, Grapeshot, and Moat hosted a #MeasurementMixer at dmexco 2017 to discuss why measurement matters for the mobile industry, and what measurement means for mobile marketers today. Check out the video for insight into measurement in the mobile app ecosystem and more. read more

Major revenue growth for Alarmy through the scale of MoPub's platform

Tuesday, September 26, 2017 | by: Alyssa Soh

Innovative South Korean alarm clock app Alarmy (made by Delight Room Co., Ltd.) integrated with MoPub in order to better monetize their app through access to high quality, global demand at scale. Learn more in our new case study, available in English, Korean, and Japanese. read more

Viewability matters: The value for mobile publishers

Tuesday, September 26, 2017 | by: Meridith Miller

Leading up to our recent viewability measurement announcement, MoPub and Integral Ad Science held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video below to learn more. read more

Mobile app bidding and the next horizon of the waterfall

Friday, September 22, 2017 | by: Casie Attardi Jordan

While adoption of header bidding has gained traction on desktop, the static waterfall has remained a defiant mainstay with mobile app publishers. There are technical and operational nuances that must be addressed to ensure success for mobile app publishers and their monetization partners. The conversation about how bidding comes to life for mobile apps must be different. read more

iOS 11 and Android Oreo compatibility

Wednesday, September 20, 2017 | by: Calvin Yeung

Concerned about new operating system releases? Good news: The recently released MoPub SDK (v4.16 on iOS and v4.16.1 on Android) is fully compatible with the latest iOS 11 and Android Oreo. read more

Timehop adds revenue stream with MoPub rewarded video

Tuesday, September 19, 2017 | by: Natalie Breitbach

In order to keep the app free for users, Timehop uses ads to monetize. They recently integrated rewarded video ads through MoPub with the goal of increasing ads revenue while also providing a positive user experience. Learn more in this new case study. read more

Norikae Annai finds success with MoPub’s flexible, full-platform monetization solution

Monday, September 18, 2017 | by: Mariko Mizukami

Popular Japanese app Norikae Annai found success using MoPub’s flexible, full-platform monetization solution — including 20-40% higher eCPMs. Case study available in English, Japanese, and Korean. read more

Monetization tips for utility app publishers

Tuesday, September 05, 2017 | by: Rémy Cottin

Monetization for utility app publishers comes with unique challenges. Unlike many other verticals, utility app users come with a specific intention to complete what is most likely a singular task or action. Users are not looking for progression as they would in games, or to consume content as they would in news or social apps. While frequency and retention may be high for utility apps, session lengths are often short so it’s important to be thoughtful about monetization. To help utility app publishers grow their ad revenue, we’ve compiled best practices and recommendations based on formats and strategies that we’ve found to be the most successful. read more

Announcing viewability measurement on MoPub

Thursday, August 31, 2017 | by: Meridith Miller

Today, we’re excited to announce the global launch of the MoPub SDK with viewability support from Integral Ad Science (IAS) and Moat, two of the leading independent measurement providers. With this release, any publisher who updates to our latest SDK will now be able to offer buyers in-app inventory that’s measurable for viewability (as well as any of the other metrics that IAS and Moat offer). read more

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