Partner Spotlight: SoMo Audience’s Brett Perloff on leveraging the right inventory, third-party reporting challenges, and more

Thursday, March 29, 2018 | by: Franklin Ramirez

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we hear from Brett Perloff, Vice President, Programmatic at SoMo Audience. read more

MoPub Match!: Five lessons for publishers and DSPs looking for a "dream date"

Tuesday, March 27, 2018 | by: Julia Martin

The world of mobile programmatic brings together tens of thousands of mobile app publishers and hundreds of demand-side platforms (DSPs) around the globe — but what determines how connections are made? To help publishers and DSPs understand each other's desires, motivations and goals, we recently hosted MoPub Match!, a unique “dating game show” session at Mobile Growth Summit. Check out the full video, or read on for the highlights of the five themes we covered. read more

Publisher Spotlight: How two savvy high schoolers turned their idea into a multi-million dollar app

Monday, March 26, 2018 | by: Julia Martin

Friends and programmers Aaron Wojnowski and Christian Lunny never realized just how huge their app, Musi, would become. Now, consistently ranked within the Top 5 iOS apps in the Music category, with tens of millions of downloads across more than 150 countries worldwide, Musi is certainly that today — huge. But part of what has made Musi’s rise to the top of the charts so incredible is that its two co-founders were just sophomores in high school when they built and launched it. read more

Publisher Spotlight: From the public health sector to successful online dating apps

Wednesday, February 14, 2018 | by: Julia Martin

We’re excited to share the second episode of MoPub’s Publisher Spotlight video interview series, where app developers can find tips and inspiration from some of our top publisher partners. This interview series is not only about highlighting important monetization strategies for apps, it’s also about sharing the stories of the people who make those apps successful. There are many different paths to success in the app world, and we’re delighted to be able to hear the stories of some of the best in the business. read more

The next phase of app monetization: Key mobile header bidding insights from SEGA

Monday, February 05, 2018 | by: Natalie Breitbach

At Casual Connect USA, MoPub’s Head of Product Boris Logvinskiy took the stage to discuss header bidding — one of the hottest terms when it comes to monetization these days — and what it means for mobile app developers. He was joined by Adam Carey, Senior Director of Ad Monetization at SEGA, who shared his experiences and why he feels that header bidding style solutions are crucial. Highlights from their talk as well as a video of the full session can be found in this post. read more

Using MoPub Inventory Packages, a major international e-commerce brand increased purchases

Thursday, February 01, 2018 | by: Evon Sahaleh

To increase purchases, a major international e-commerce brand partnered with IMOMAD, a performance advertising company, who collaborated with Jampp, a demand-side platform (DSP) that combines behavioral data with predictive and programmatic technology. Learn more in our latest case study. read more

Native ads, Android phones, and more: 5 mobile programmatic trends to watch in 2018

Wednesday, January 31, 2018 | by: Kira Roytburg

One month into the new year, 2017 may already feel like it’s long behind us. Before we fully turn the page on the calendar, though, it’s worth a look back on the top mobile programmatic trends we saw on MoPub Marketplace, our leading in-app programmatic exchange, in 2017 — and our predictions on what these mean for this year. read more

Partner Spotlight: 4 Questions for Artsai’s Erik Lundberg

Wednesday, January 24, 2018 | by: Evon Sahaleh

In this edition of our Partner Spotlight series, Artsai's Erik Lundberg discusses the need for view-through attribution, the power of native video ads, and more. read more

Advancing to the next phase of mobile in-app monetization: MoPub Advanced Bidding now in alpha

Tuesday, January 16, 2018 | by: Boris Logvinskiy

As we move into a new year, we’re extremely excited to share the progress we’ve made toward the next phase of mobile in-app monetization. MoPub Advanced Bidding — our answer to header bidding for mobile app — is now in closed-alpha with a few select publishers. This solution allows ad networks to bid alongside DSPs in real-time for the same impression, replacing the antiquated ads waterfall. Initial test results are very encouraging. read more

Take control of your monetization strategy with machine learning: Introducing MoPub Dynamic Waterfall

Monday, January 15, 2018 | by: Calvin Yeung

On the heels of some recently introduced machine learning-powered enhancements, we are excited to announce Dynamic Waterfall, a dynamic optimization feature aimed at increasing yield and improving user experience by reducing latency in ad response time. read more

Sign up for our newsletter to stay up-to-date with our articles, news, events and more.