Succeed with rewarded video, part 4: Best practices for buyers

Wednesday, August 23, 2017 | by: Tarika Soni

For buyers, the non-skippable nature of rewarded video ads means more time in front of the user and greater flexibility to deliver their message, while the “opt-in” nature of these ads lends to a positive consumer experience. To best take advantage of this format and optimize your rewarded video campaigns, here are three key best practices. read more

Rewarded video ads drive performance for social casino advertiser

Wednesday, August 09, 2017 | by: Tarika Soni

Aarki, a DSP focused on mobile app marketing, worked with a social casino app advertiser looking to achieve a positive ROI through a lower CPI (cost per install) at scale. Aarki found that the engaging, user-friendly nature of rewarded video ads enabled them to drive success for these key objectives and meet the advertiser’s ROI goal. read more

Succeed with rewarded video, part 2: Rewarded video in non-gaming apps

Tuesday, August 08, 2017 | by: Julia Martin

While gaming apps have been the quickest to embrace rewarded video, these ads can actually be a great monetization option for apps in almost any vertical. Many leading gaming publishers have turned to rewarded video ads as a successful option for monetizing their apps while maintaining — and even enhancing — a great experience for their app users. Mobile app publishers in other verticals who don’t consider rewarded video ads for monetization may be missing out on a major opportunity. read more

Succeed with rewarded video, part 1: Designing your rewarded video placement

Tuesday, August 01, 2017 | by: Jackelyn Cooper

To maximize success, understanding the best possible placement for your rewarded video ad unit is key when developing your app monetization strategy. The most successful rewarded video placements are strategically placed throughout the app experience to deliver real value to the user when they need it most. read more

For Ubimo, MoPub’s exchange leads in inventory quality

Monday, July 31, 2017 | by: Emel Mutlu

We’re excited to share a case study that shows how our DSP partner Ubimo is tackling fraud for their mobile advertising campaigns to increase performance for their brand marketers. read more

Partner Spotlight: CrossTarget’s Jay Yang on programmatic advertising in South Korea

Thursday, July 13, 2017 | by: Natalie Breitbach

Jay Yang provides perspective on the mobile programmatic market in South Korea, the effectiveness of native ads, advice for publishers, and more. read more

Introducing MoPub inventory packages

Thursday, June 29, 2017 | by: Emel Mutlu

We’re excited to announce inventory packages - a new MoPub targeting solution available to all our demand partners globally. Buyers can target the exact inventory they’re looking for, by choosing from a range of available packages. Packages are curated based on characteristics such as inventory type, contextual and performance data. read more

Introducing Facebook Audience Network Rewarded Video Availability

Wednesday, June 28, 2017 | by: Casie Attardi Jordan

Publishers can now access even more rewarded video demand through MoPub. Today, Facebook announced the availability of rewarded video advertising through Audience Network, and we’re thrilled to be partnering with Facebook’s Audience Network on this initiative. As part of this partnership, publishers will now have access to Audience Network's rewarded video demand available through the MoPub mediation platform. read more

Partner Spotlight: Jampp’s Joff Hamilton-Dick on prioritizing programmatic, marketer misconceptions, and more

Monday, June 19, 2017 | by: Natalie Breitbach

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more in a quick Q... read more

Dynalyst finds native ads success in Japan with MoPub

Monday, May 15, 2017 | by: Natalie Breitbach

Dynalyst worked with MoPub to reach gaming apps users in Japan with native ads. Learn more in our new case study. read more

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