Mobile marketer vertical spotlight: Retail

Wednesday, June 19, 2019 | by: Caitlin McGovern

Retail marketers, are you taking advantage of the programmatic opportunity? We know that vertical-specific insights are key for marketers planning their programmatic investments, and have compiled the latest retail intel in this report. read more

Detecting & preventing in-app invalid traffic (IVT)

Monday, June 10, 2019 | by: Sara Penchina

MoPub is committed to our mission of helping developers and publishers monetize their applications and maximize revenue, which is why traffic quality remains a top priority. In this article, we explore how and why publishers can detect and prevent invalid traffic (IVT). read more

Driving demand-side efficiency with Smart Supply

Thursday, June 06, 2019 | by: Samantha Solmonson

MoPub is dedicated to developing innovative exchange efficiencies that help maximize scale and performance while limiting excess costs and waste for our demand partners. Smart Supply is one example of how we are driving buy-side efficiencies through product innovation. read more

MoPub launches Pixalate pre-bid IVT filtering for Marketplace

Thursday, May 30, 2019 | by: Samantha Solmonson

In January of this year, we announced post-bid traffic quality partnerships with Pixalate and DoubleVerify, two of the leading MRC-accredited vendors in invalid traffic (IVT) management. Today, we are happy to announce that we’ve expanded our partnership with Pixalate to include pre-bid IVT filtering. read more

GSN Games finds their inner winner with MoPub’s Advanced Bidding

Tuesday, May 28, 2019 | by: Casie Attardi Jordan

People are using mobile apps in ever-changing ways: for creative inspiration, as a distraction from everyday life, or even to expand their linguistic capabilities. For the GSN Games audience, it’s all about finding their inner winner — and thanks to MoPub’s Advanced Bidding solution, GSN Games has been able to win at monetization in a new way. Learn what results they've seen. read more

Mobile marketer best practices: Taking advantage of in-app ad formats

Wednesday, May 22, 2019 | by: Michael Borgmann

Advertising in mobile apps presents a huge opportunity for reaching today’s consumers at scale — but in order to maximize success, mobile marketers should invest time to fully understand, test, and optimize their ad formats. In this piece, we explore best practices for marketers looking to get smarter about formats and take their in-app ad campaigns to the next level. read more

Understand true ads LTV: MoPub impression-level revenue data now available in SDK 5.7

Tuesday, May 21, 2019 | by: David Gregson

We’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will then have the flexibility to either process the data themselves or send it to their partners such as Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA, and Tenjin for deeper analysis and reporting. Our SDK-based solution (available starting with MoPub SDK 5.7) enables publishers and third-party analytics and attribution providers to more easily ingest the data through an existing integration, rather than having to create a new API. read more

MoPub launches support for app-ads.txt

Wednesday, May 08, 2019 | by: Samantha Solmonson

In a recent blog post, we discussed the importance of leveraging the IAB’s app-ads.txt spec in order to combat unauthorized reselling and app spoofing. As we have seen with the widespread adoption of its desktop counterpart, MoPub believes app-ads.txt will help create a trusted environment for in-app ad buying and selling. MoPub is happy to announce that we are now supporting the IAB’s most recent version of the app-ads.txt specification. read more

The whole is greater than the sum of its parts: Advantages of a full-stack monetization solution

Tuesday, April 30, 2019 | by: Calvin Yeung

Choosing a full-stack monetization solution that allows publishers to access and manage all supply sources within a single platform is an easy way for an app publisher to balance revenue, user experience, and operational efficiency. read more

#PowerPlayers: Connecting strong women across adtech

Friday, April 05, 2019 | by: Kristiina Kansen

There are many "women in media" groups and events, but we know that the adtech space specifically presents its own unique challenges and opportunities. At MoPub, we’re proud to showcase strong female leadership: more than half of our leadership team and over 60% of our commercial team is comprised of women. Having diverse teams is something we feel passionate about. To celebrate women in our industry and provide a platform to connect, we kicked off a dinner event series called "#PowerPlayers: Women in Tech". read more

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