Momentum 2019: Exploring the growth engine

Tuesday, December 10, 2019 | by: Natalie Breitbach

Our #Momentum series of exclusive publisher summits is designed to bring best-in-class app publishers and industry partners together to discuss challenges, opportunities, and the hot topics of the day. This year we hosted in San Francisco, Paris, Seoul, and Tokyo; while every region is different, four key themes emerged across each event. Read on to learn more. read more

3 reasons why worldwide hit Rope Rescue! chooses MoPub to power its ad monetization

Thursday, December 05, 2019 | by: Calvin Yeung

Recognizing the importance of ad monetization as a part of its overall growth strategy, Coda made the decision to work with MoPub to foster a seamless game-play and in-app ads experience early on in order to minimize user churn and increase performance. read more

How MoPub —and the programmatic ecosystem — helped Letgo find audience and performance at scale

Wednesday, December 04, 2019 | by: Michael Borgmann

Letgo has been in the programmatic space for over four years and has worked with MoPub for more than two years. Currently, Letgo is focused on performance and consulted MoPub as a programmatic partner to support overall performance goals. read more

10 tips for a healthy MoPub waterfall

Tuesday, November 26, 2019 | by: Tiffany Muriel

Mobile app publishers, when setting up your waterfall, consider these ten best practices to maximize your monetization. From account-level blocking to geo-segmenting with line items, you won't want to miss these tips. read more

Breaking down programmatic, episode 1: Demystifying the DSP

Monday, November 25, 2019 | by: Julia Martin

MoPub is excited to announce the launch of our latest Thought Exchange video series, where you will get answers to all of your questions about programmatic advertising — directly from top mobile marketers. read more

Moloco wins big with MoPub inventory, formats and high user quality

Thursday, November 21, 2019 | by: Franklin Ramirez and Sara Penchina

Moloco, a mobile adtech company that unlocks the value of data through advertising, was looking to partner with an exchange that could help improve video performance and help drive the acquisition of high quality users. Since partnering with MoPub, Moloco has found success around video inventory volume, versatility of ad formats, and high user quality. read more

Targeting at scale with curated in-app inventory

Monday, November 11, 2019 | by: Samantha Solmonson

The ability to curate programmatic ad inventory, in the form of private marketplaces (PMPs), whitelists, or Inventory Packages (deal IDs), is an important decision factor for many brands and their agencies. We recently rolled out 18 new Inventory Packages to help brands target consumers’ favorite apps, as ranked by mobile data and analytics platform App Annie, as well as our most viewable ad inventory, as measured by our industry-leading ad verification partner, Integral Ad Science (IAS). read more

Bringing programmatic in-house: Insights from the experts

Monday, November 11, 2019 | by: Caitlin McGovern

The concept of bringing programmatic in-house is a hot topic for many mobile marketers. MoPub recently sat down with Yonatan Ellert, Director of Growth at DraftKings and Cole Morris, Growth Marketing Analyst at Root Insurance to discuss their perspectives on this subject. Below is an interview summary. read more

MoPub’s in-app video traffic quality shines

Thursday, October 17, 2019 | by: Samantha Solmonson

Programmatic in-app video advertising is a big draw for marketers due to its wide reach and strong engagement, but unfortunately that means it also attracts bad actors trying to mimic valid users and siphon big ad dollars. DoubleVerify, whose MRC-accredited IVT measurement solution is directly integrated with MoPub Marketplace, reported that approximately 2% of MoPub’s in-app video traffic that it sampled in Q2 was flagged as invalid. read more

The future of mobile app bidding is here: best practices for publishers to test the impact of bidding solutions

Tuesday, October 15, 2019 | by: Sara Penchina

At GameDaily Connect USA, MoPub’s Head of Strategic Publisher Partnerships, Americas Kavitha Gadde took the stage to discuss the state of mobile app bidding — a topic that has become the focal point of considerable hype in the adtech community — and the results publishers and buyers alike are experiencing. read more

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