Advancing to the next phase of mobile in-app monetization: MoPub Advanced Bidding now in alpha

Tuesday, January 16, 2018 | by: Boris Logvinskiy

As we move into a new year, we’re extremely excited to share the progress we’ve made toward the next phase of mobile in-app monetization. MoPub Advanced Bidding — our answer to header bidding for mobile app — is now in closed-alpha with a few select publishers. This solution allows ad networks to bid alongside DSPs in real-time for the same impression, replacing the antiquated ads waterfall. Initial test results are very encouraging. read more

Take control of your monetization strategy with machine learning: Introducing MoPub Dynamic Waterfall

Monday, January 15, 2018 | by: Calvin Yeung

On the heels of some recently introduced machine learning-powered enhancements, we are excited to announce Dynamic Waterfall, a dynamic optimization feature aimed at increasing yield and improving user experience by reducing latency in ad response time. read more

Publisher Spotlight: How TMSoft’s Todd Moore found success by building (and monetizing) apps to solve personal problems

Tuesday, December 12, 2017 | by: Julia Martin

We’re excited to introduce MoPub’s Publisher Spotlight video interview series, where app developers can find tips and inspiration from some of our top publisher partners. This interview series is not only about highlighting successful monetization strategies for apps, it’s also about sharing the stories of the people who make those apps a success. In this edition we interview Todd Moore, CEO and Founder of TMSoft (maker of the popular White Noise app). read more

7 tips to maximize mobile video advertising success

Monday, December 11, 2017 | by: Tarika Soni

Each brand has a unique style and way of communicating with their users; however, after seeing a diverse range of videos, we’ve identified a few key elements that the best video ad creatives have in common. This post covers key tips and shares several examples of impactful mobile video ads. read more

Partner Spotlight: Brand safety insights from Grapeshot’s Ryan McBride

Monday, December 04, 2017 | by: Stephanie Tran

In this edition of our Partner Spotlight series, Grapeshot's Ryan McBride discusses what brand safety means today, trends in advertisers' brand safety needs, differences on mobile vs. desktop, and more. read more

With MoPub native video ads and Artsai adaptive marketing automation bidding technology, Pandora reduces re-engagement costs by 40%

Tuesday, November 21, 2017 | by: Payal Patel

To find their audience, music streaming app Pandora worked with Artsai (a technology optimization partner of four years) and industry-leading agency 3Q Digital for a mobile native video campaign on MoPub Marketplace. Pandora and Artsai both benefited from the user-friendly, unobtrusive experience of native video ads as well as MoPub's scale, and were able to achieve a 40% reduction in re-engagement costs. Learn more in this new case study. read more

Partner Spotlight: 3 Questions for RevX’s Puneet Gupta

Monday, November 20, 2017 | by: Rakhee Patel

In this edition of our Partner Spotlight series, Puneet Gupta shares his insights on marketers' need for transparency, app retargeting in the Asia-Pacific market, and more. read more

Cracking the code on in-app programmatic: 3 best practices for publishers and buyers

Monday, November 06, 2017 | by: Natalie Breitbach

Half of all digital media usage time in the U.S. is now spent in mobile apps. That’s a staggering percentage, and one that digital buyers and sellers certainly can’t ignore. MoPub’s Director of Professional Services, Casie Jordan, recently took the stage at AdExchanger’s Programmatic I/O conference in New York City to share three key best practices for mobile app programmatic advertising for both buyers and sellers; read on for highlights, and catch the full video of Casie’s session. read more

Clipbox increases revenue by 30%

Tuesday, October 17, 2017 | by: Mariko Mizukami

Leading Japanese utility app Clipbox integrated MoPub after seeing revenue through ad networks start to stagnate. MoPub's effective network mediation combined with increased competition from programmatic demand on MoPub Marketplace resulted in a 30% increase in revenue for Clipbox. Learn more in our new case study, available below in English, Japanese, and Korean. (日本語で利用可能です。) read more

#MeasurementMixer at dmexco 2017

Friday, September 29, 2017 | by: Natalie Breitbach

MoPub, Factual, Grapeshot, and Moat hosted a #MeasurementMixer at dmexco 2017 to discuss why measurement matters for the mobile industry, and what measurement means for mobile marketers today. Check out the video for insight into measurement in the mobile app ecosystem and more. read more

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