MoPub’s in-app video traffic quality shines

Thursday, October 17, 2019 | by: Samantha Solmonson

Programmatic in-app video advertising is a big draw for marketers due to its wide reach and strong engagement, but unfortunately that means it also attracts bad actors trying to mimic valid users and siphon big ad dollars. DoubleVerify, whose MRC-accredited IVT measurement solution is directly integrated with MoPub Marketplace, reported that approximately 2% of MoPub’s in-app video traffic that it sampled in Q2 was flagged as invalid. read more

The future of mobile app bidding is here: best practices for publishers to test the impact of bidding solutions

Tuesday, October 15, 2019 | by: Sara Penchina

At GameDaily Connect USA, MoPub’s Head of Strategic Publisher Partnerships, Americas Kavitha Gadde took the stage to discuss the state of mobile app bidding — a topic that has become the focal point of considerable hype in the adtech community — and the results publishers and buyers alike are experiencing. read more

Advanced Bidding is a hit for music streaming platform Audiomack

Tuesday, October 08, 2019 | by: Calvin Yeung

Audiomack leverages a hybrid combination of in-app subscription and advertising to monetize the mobile app. Thanks in part to MoPub’s Advanced Bidding solution and unique native demand, Audiomack has been able to provide a free platform for new and emerging artists to reach their audience at scale. read more

Bye-bye IVT: MoPub quality control shows initial success

Monday, October 07, 2019 | by: Samantha Solmonson

In January of this year, we launched exciting new integrations with leading MRC-accredited invalid traffic (IVT) management solutions from DoubleVerify and Pixalate, and in May, further bolstered our quality control processes with pre-bid IVT detection. Based on DoubleVerify analysis, we observed significant results that help demonstrate the successful effects of these efforts. read more

How to monetize your game: monetization models for mobile game publishers to consider

Thursday, October 03, 2019 | by: Sara Penchina

As app discovery becomes more competitive and more publishers turn to paid user acquisition, the value of ad monetization increases. So how can gaming app developers best approach monetization for these popular apps, and what should drive their monetization strategy? Here are key monetization models to consider when it comes to generating revenue from your game, covering both advertising and paid options in-app. read more

Criteo sees success and scale with native ads

Thursday, September 26, 2019 | by: Sara Penchina

Criteo, the advertising platform for the open internet, partnered with MoPub to bring native ad formats to their advertisers via mobile in-app RTB. After launching this engaging ad format on MoPub ... read more

Three strategies for publishers to succeed with app monetization

Tuesday, September 24, 2019 | by: Ben Kaplan

Publishers can best chart a course for a successful app monetization strategy when they evaluate data at its most granular levels, deliver the best consumer experiences, and leverage platform diversification for more effective audience acquisition. read more

Understand the health of your ad business at a glance with MoPub’s publisher UI dashboard

Tuesday, September 17, 2019 | by: Calvin Yeung

We’re excited to announce the beta of the completely revamped MoPub publisher UI dashboard, available to all of our publishers beginning today, designed to save you time. read more

Exciting updates to ad sizes and workflow on MoPub

Monday, September 16, 2019 | by: Samantha Solmonson & Calvin Yeung

We’ve recently simplified ad format setup in the MoPub publisher UI and launched the OpenRTB format array extension, providing DSPs with the flexibility to access a wider variety of sizes for banner, medium rectangle, and fullscreen ads on MoPub Marketplace. We’ve heard feedback from our demand partners that their clients support these incremental sizes; by enabling these sizes on MoPub, we expect to better meet these needs, seeking to drive additional scale and impact for our publishers. read more

In high demand: Dissecting today’s DSP landscape and up-leveling your ad inventory

Tuesday, September 10, 2019 | by: Franklin Ramirez and Sara Penchina

If you’re curious to learn more about the state of the DSP landscape today, what the primary types of DSPs are and how they’re differentiated, and what you can do to make your ad inventory more attractive to them, read on for a crash course on the current DSP landscape for the mobile app world. read more

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