10 Ways to Keep Your User Acquisition Campaigns Fresh

Wednesday, April 12, 2017 | by: Jana Gökalp

Continually acquiring new users is key to the success of many businesses — but stale advertising campaigns can be detrimental to this effort. As an advertiser or demand-side partner, what steps can you take to make sure your user acquisition campaigns stay fresh over time, helping you continue to hit your install and post-install KPIs? read more

Previewing viewability: the value for mobile publishers

Tuesday, April 04, 2017 | by: Meridith Miller

MoPub is scaling access to viewable inventory in 2017 and is calling on our publisher partners to join us. As we approach our public launch, we wanted to take a moment to convey the work that has gone into this with Integral Ad Science (IAS) and Moat, and the value that we believe publishers will see from adopting this viewability solution. read more

MoPub @ Mobile World Congress

Monday, February 13, 2017 | by: Natalie Breitbach

The MoPub team will be heading to Barcelona soon for #MWC17, and we’re excited to meet many of our partners and new contacts! Here's where you can find us. read more

MoPub @ Mobile Growth Summit SF

Thursday, January 26, 2017 | by: Natalie Breitbach

The MoPub team will be attending Mobile Growth Summit in San Francisco next week, and we’d love to see you there! Catch us at our booth, and don’t miss the MoPub team at these sessions: ... read more

Partner Spotlight: 5 questions for comScore's Mike Shaw

Wednesday, January 25, 2017 | by: Natalie Breitbach

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In thi... read more

MoPub and adsquare partner for mobile audiences

Monday, December 19, 2016 | by: Meridith Miller

We’re pleased to share that MoPub is partnering with adsquare , a leading mobile data exchange. Marketers can now create and access unique audiences at scale on the industry’s leading in-ap... read more

Partner Spotlight: Match Group's James Peng

Tuesday, November 29, 2016 | by: Natalie Breitbach

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In thi... read more

Buyers: For Holiday Success, Be Sure to Diversify

Monday, November 28, 2016 | by: Kira Roytburg

The holiday season is here, and it can be a make-or-break time of year for digital marketers and demand-side partners. Last year’s holiday season was huge, with Cyber Monday as the biggest on... read more

Ad Monetization & In-App Purchase: Two Worlds Converge

Wednesday, November 09, 2016 | by: Natalie Breitbach

In-app purchases and in-app ads have traditionally been two very different monetizations strategies for publishers — but they’re starting to converge, especially for gaming apps. Last week, Noam... read more

Announcing the release of MoPub’s publisher reporting API

Monday, November 07, 2016 | by: Elain Szu

We’re delighted to announce that mobile app publishers can now access data for direct sales, ad networks, and MoPub Marketplace through MoPub’s Publisher Reporting API. Reporting is ... read more

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